My family spent some time over the winter holidays planning our 2020 vacations, and our eight-year-old son expressed his many ideas and opinions. Like most families with Gen Alpha, he definitely influences our travel plans. One night after dinner we started talking, as a family, including my parents and our son, about National Parks in the U.S. we wanted to visit, and where we could drive to easily in mid-April over spring break. We decided on a scenic road trip from Seattle down the Oregon coast on Highway 101 to the Redwood Forest. We are excited to explore the beaches, eat ice cream in the coastal towns, and hike among the forest giants as a family.
When it comes to accommodations, my husband and I are similar to so many other families with Gen Alpha kids. Unlike our kid-free days, our first priority is now convenience. Gone are the days of hopping on a plane or into a car with only a backpack. Even when we try to be reasonable about how much stuff we need for a trip, somehow the car is always bursting to capacity. So, getting all of us, and all of our stuff, from point A to B (and sometimes C and D), in the quickest, easiest, and even most painless (a girl can dream) way possible is so appreciated. That is why when we consider booking a hotel, we often look at whether they offer shuttles and other ways of making transportation easy.
Activities are key for Generation Alpha and their families—and for us, that is not just because we want to keep our son entertained. My husband and I also want to have fun things to do on vacation. We’ve all heard that the experience sector is booming and our family is definitely contributing to the boom. Destinations, hotels, resorts, and others who highlight activities and experiences for the whole family influence me, my husband, and our son, and help make the decision to book a no-brainier for all of us.
But don’t just take it from me. , and how marketers—from tour operators to hotels marketing managers—can find new ways to appeal to us family travelers. After all, we are only going to explore more as our families grow.