Award-Winning Grand Costa Maya Campaign Encourages Travelers to Explore the Slice of Paradise

Ana Paradela, Director
April 18, 2018
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In the Mexican Caribbean there are major destinations such as Riviera Maya and Cancun, as well as the hidden Grand Costa Maya, an eco-tourism haven with miles of pristine beaches, fascinating Mayan archaeological zones and other cultural sites to explore. Grand Costa Maya was looking to encourage travelers to adventure and explore outside of these popular tourist hotspots.

We developed a display advertising campaign with the goal of driving awareness and traveler consideration to the destination. Targeting travelers from the U.S. and Mexico, the campaign leveraged display ads across Expedia.com, Hotels.com and Expedia Group’s portfolio of leading travel brands.

Grand Costa Maya landing page

 

Overall, the campaign generated tremendous exposure for the destination, with an over 40 percent year-over-year increase in passenger demand for Grand Costa Maya in the Mexico market, a 9:1 return on advertising spend in the U.S. market and a combined total of nearly six million impressions during the campaign period.

 

Grand Costa Maya award win

 

We had the pleasure of presenting Grand Costa Maya with our annual partner award for Mexico Campaign of the Year at Tianguis Turistico earlier this week.

To read more success stories, please visit  https://advertising.expedia.com/insights/success-stories

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Ana Paradela
Director
As Director, Advertising for Expedia Group Media Solutions, Ana Paradela oversees the regions of LATAM, Mexico and Caribbean regions and is responsible for managing, motivating and coaching a team of five media consultants. Ana has over 17 years of combined experience in the travel, hospitality and digital media sales. Prior to Expedia, Ana worked at Palace Resorts as a Senior Sales Manager leading the Sales team in North America for 10 years.
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