Hotel Marketers Convene for HSMAI 2019

Jennifer McCarthy, Director of Industry Marketing, Expedia Group Media Solutions
January 28, 2019

This week in New York City we participated in the annual events held by HSMAI, the Hospitality Sales and Marketing Association International, including the Digital Marketing Strategy Conference. For more than fifteen years, this event has drawn marketers in the hotel and hospitality industry to examine the latest trends and opportunities – from how to engage younger generations to the future of voice marketing, and much more. We joined the conversations with partners at the events, and shared the latest insights from our global studies, customer research and award-winning success stories.

HSMAI 2019 group pic

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Jennifer Andre, who leads our North America and Latin America business development teams at Expedia Group Media Solutions, presented on Traveler Trends and Booking Behaviors: Actionable Data and Insights for Hoteliers. She shared insights into traveler motivations, preferences, and booking behaviors along with the latest trends—including bleisure travel and culinary tourism—to help hotel marketers understand how travelers are influenced and what they are looking for in their travel experience. Through a mix of global custom research, proprietary first-party data and industry examples, the standing-room only crowd learned how to target, inspire, and convert potential guests from around the world.

Jennifer Andre speaking at HSMAI

We were also thrilled to attend the HSMAI Adrian Awards, which recognizes inspiring best practices in sales and marketing for the hospitality industry, and accept Silver awards for our campaigns with San Diego Tourism Authority and Jamaica Tourism Board. Additionally, our very own Jennifer Andre was recognized as one of the HSMAI’s Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization.

Congrats HSMAI 2019 award winners

Thanks to everyone who was able to join us and explore the latest and greatest from the hotel and hospitality industry. See you next year!
Picture of Jennifer McCarthy, Director of Industry Marketing, Expedia Group Media Solutions
Jennifer McCarthy
Director of Industry Marketing, Expedia Group Media Solutions
Jennifer McCarthy is the global director of Industry Marketing, responsible for driving awareness in the marketplace of Expedia Group Media Solutions through press, influencer, speaking, content, branding and social programs. With more than 15 years of experience, she leads the global team in managing and bringing to market custom research projects and content, and communicating innovative campaigns, which have resulted in travel and marketing industry coverage, recognition and accolades. Before joining Expedia Group Media Solutions in 2015, for five years Jennifer led the Waggener Edstrom (WE) agency teams in Seattle driving the technology and digital marketing industry PR for Microsoft Windows and Microsoft Advertising. Prior to that, she managed teams at leading PR agencies in New York focused on award-winning technology and corporate communications programs for key Fortune 500 brands. Jennifer is a graduate of the University of Puget Sound, and lives in Seattle with her family and feisty terrier.
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