Untold Stories and Hidden Treasures
Most destinations have some notoriety, but they also have hidden histories, cultural treasures, and untold stories. DMOS and tourist boards shine a light on these lesser known qualities; they raise awareness and establish the uniqueness of their destination—especially crucial now that travelers have a glut of knowledge at their fingertips. One example of a destination that artfully highlighted the lesser-known qualities of their destination is Visit Finland.
Finland has numerous landscapes and regions outside of their famous capital, Helsinki. To show visitors all that Finland has to offer, Visit Finland worked with us to create a display media campaign driving to an engaging microsite. The site contained alluring imagery, a map of Finland that showcased activities by region, and video content that immersed visitors in authentic Finnish experiences. All this content was created as part of Visit Finland’s branding and awareness initiative. With these efforts, the campaign successfully promoted Finland’s various landscapes and less visited regions.
Read more success stories , or check out our blog to discover other ways DMOs and tourist boards have helped bring visibility and visitors into their local communities.