Baby Boomers Are Decisive and Confident International Explorers, and Not Tied to Budget
Latin American Baby Boomers are taking fewer trips than other generations, but they are taking the longest trips (nearly 12 days), are more likely to travel internationally and the least likely to be tied to a budget compared to other generations. Air travel is the most popular mode of transportation for Baby Boomers (68%), but 25% travel to their destination by car – more than any other generation. Relaxing vacations (56%), visiting family (42%) and sightseeing (39%) are the leading trip types, and 46% of Baby Boomers already have a destination in mind when they decide to take a trip. While they have the time and the money to spend on vacations, Baby Boomers still love getting a great deal or value for their money. Brands can help Baby Boomers feel confident about their destination choice by highlighting informative content, appealing deals and helpful reviews.