How Netherlands Board of Tourism & Conventions Inspires Travellers to Explore the Ins and Outs of Holland

Andrew van der Feltz, Senior Director, Business Development, Expedia Group Media Solutions
July 5, 2017
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Given the size of Holland, venturing around and exploring the region is somewhat easy for travellers. To educate travellers on the vast array of places to explore and activities to experience, outside of the well-known Amsterdam, and showcase the region’s accessibility, the Netherlands Board of Tourism & Conventions (NBTC) teamed up with us to create an interactive online hub for travellers to plan their ideal trip to Holland.

Launched in May and available on Expedia sites in Belgium, France, Germany, Italy, the U.K. and the U.S., the Holland Trip Builder <https://hollandtripbuilder.expedia.com/> site allows users to click on activities they want to discover – from learning about Dutch design, to admiring the flowers, to wandering through traditional Holland. Recommendations of where to go and what to see are tailored to the user’s responses, and users are provided with a personalised travel itinerary that is easily bookable on Expedia. The Holland Trip Builder is promoted and accessible via 360 banner ads on Expedia sites in the participating regions, and will run in two bursts, from June to July and September through November.

Holland trip builder.png

This is not the first time NBTC and Expedia Media Solutions have worked together to promote the destination. In 2015, travellers “flocked to unlock” Vincent Van Gogh’s famous works of art for a chance to win a trip to the Netherlands. The campaign was a huge success and was awarded with industry honours and accolades from Hermes, Internet Advertising Competition, HSMAI Adrian Awards and W3 Awards. 

To read more about the “flock to unlock” campaign, check out the blog post here, and subscribe to our blog via the link above for more success stories. Check out the Holland Trip Builder and start planning your trip: https://hollandtripbuilder.expedia.com/.

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Andrew van der Feltz
Senior Director, Business Development, Expedia Group Media Solutions
Andrew van der Feltz is a senior director of business development for the Europe, Middle East, Africa and Asia Pacific regions at Expedia Group Media Solutions. His team works closely with agencies, destination marketing organizations, hotel and airline partners on advertising opportunities and campaigns across the portfolio of Expedia Group brands. Prior to joining Expedia, Andy was the director of business development and operations at the Netherlands Board of Tourism & Conventions (NBTC) since April 2011. Prior to this, he also worked at NBTC in the London office as country manager for the UK and Ireland. He started his career at NBTC as marketing manager, after his role as an international marketing manager at VisitScotland. Andy studied Marketing and French in Scotland, continued his postdoc education at the Institute of Marketing in Edinburgh, and attended the Executive Educational Programme in General Management at the London Business School.
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