People all around the world can now access information about places that before would have seemed unreachable, and can research, consider, compare and purchase through the click of a button. That makes travel that much easier for the consumer, but more difficult for the marketer. Our recent study, , indicates that American, British and Canadian travelers make more than 120 to 160 visits to travel sites in the 45 days leading up to a booking.
With so many ways to reach the consumer throughout the path to purchase, the digital marketer has a challenging task to find out how to influence them. We want to make it easy and share our top four digital marketing tools to reach, engage and inspire travelers.
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