- Inspire Travel in an Authentic Way – There is a lot of competition from travel brands to get the traveler’s attention and influence them to book, especially when they are considering multiple destinations. It’s important for travel marketers to focus on what makes their brand or destination unique, and to reach the travel shopper in an authentic way.
- Always Consider Opportunity for Partnership – Last, but certainly not least, is partnership, which is a core tenant for our business and industry at large, and a key tool to bring scale to your efforts. Consider the opportunities you have for partnership – whether with your destination marketing organization, industry influencers, online travel agencies, and more – to cast a wider net and reach into consumers where they are online.
For more digital marketing best practices and to hear about our campaigns, subscribe to our blog via the form above. We are coming out with more products soon to help you to reach our audience in more ways – stay tuned!