It is not uncommon for travelers' perceptions to change after a crisis and for those perceptions to impact the number of visitors to the destination. Should this occur, a DMO can help change perception and revive tourism.
The New Orleans Convention and Visitor’s Bureau (CVB) is a good example. In the aftermath of Hurricane Katrina and the Gulf Coast oil spill, New Orleans tourism was severely impacted and the destination had slipped to a lower position in travelers’ consideration set of travel destinations. To overcome this, the New Orleans CVB wanted to highlight the exciting cultural, social and epicurean features of the city to attract visitors and help New Orleans shine once again as a top destination for travelers. They partnered with Expedia Group Media Solutions on a robust one-month campaign to showcase their destinations’ offerings and broadcast that they were again “open to business.” Through this campaign, New Orleans was able to increase the likelihood of online consumers to put New Orleans in the consideration set for their next trip and successfully increased brand awareness while overcoming the adversities facing the region. For more information on this campaign,
Partners can help make or break a crisis response and recovery; we are all in this together to help travelers experience the best of destinations around the world. Be sure to lean into strategic partnerships as part of your plan disaster plan.