To further strengthen the effectiveness of their campaign, Iberostar ran full takeovers across expedia.com.ar, expedia.com.br, and expedia.mx. The landing pages were designed to capture the attention of visitors by incorporating both a variety of imagery from various Iberostar destinations and resorts, as well as special deals to help further engage audiences.
While there is a direct correlation between Iberostar’s ads and an increase in bookings, it was important to establish that the ads themselves truly had a direct and measurable impact on bookings.
By opting for incrementality reporting across their various display campaigns, Iberostar was able to answer that very question. While all Iberostar campaigns are still in progress, the ads that have run so far have garnered significant incremental lift.
Currently, Iberostar has experienced an 8:1 incremental return on ad spend and a 71 percent incremental increase in room nights. This means that 71 percent more travel shoppers booked with Iberostar specifically because of their ads.
As they move forward with their campaign, Iberostar will continue to use incrementality reporting to measure the true impact of their advertising. We are proud to collaborate with Iberostar Group, as they not only provide an exceptional experience for travelers, but maintain a commitment to preserving the environment and protecting the oceans through Wave of Change, an initiative to move beyond plastics and promote responsible consumption of seafood for the improvement of coastal health.
Want to learn how incrementality reporting can provide insight into the effectiveness of your own advertising? Take a look at our incrementality whitepaper