Collaborating with Palace Resorts helped bring the campaign to life around this slogan. The creative played on the idea that once guests arrive to a Palace Resorts property, everything is taken care of, and is at guests’ fingertips. The campaign included a custom microsite, featuring a video quiz that matched site visitors to their ideal Palace Resorts property using eye-tracking technology.
Visitors to the microsite saw two parallel videos playing next to each other that included a variety of themes, like: trip type, activities, experiences, cuisine, and entertainment. Then, the videos prompted guests to use their eyes to make selections. They also prompted users to grant access to their web camera, which enabled them to opt in for the eye-tracking software experience.
The evolution of technology means there’s often something new out there—you just have to know where to look. To provide clients with new ways to captivate audiences means we must stay informed of these emerging technologies.
These new tools often connect more deeply with audiences precisely because people haven’t seen them used before or very frequently. This dynamism helps clients craft new and powerful stories. For example, Arizona Office of Tourism’s virtual reality campaign tapped into virtual reality to engage audiences. Hawaii Tourism Authority’s facial recognition campaign tracked how users reacted to various landscapes to help build their perfect, scenic trip. And Brand USA’s 3D sound campaign brought sound experiences to new heights with the concept known as 3D sound.
Visit San Antonio (VSA) is a DMO (destination marketing organization) that used a new video technology to showcase what San Antonio has to offer. They worked with Advrtas in an interactive approach that represented the first domestic tourism campaign featuring 360-degree video content within Interactive Advertising Bureau (IAB)-compliant banner ad units.
Like Palace Resorts, VSA had a slogan that anchored the messaging and creative features: “My Day in San Antonio.” The campaign prompted people to engage with 360-degree video footage within the ad units. By clicking on hotspots within the video, users discovered a variety of San Antonio locations and experiences. As users engaged with the hotspots and explored the content, the banner ad transformed into a “choose your own travel adventure” quiz, in which viewers planned their perfect day in San Antonio. After creating their perfect San Antonio adventure, the campaign delivered a personalized itinerary to users based on their choices and entered them in a contest to win a trip to San Antonio.
These are some of the successes our Creative Partnerships clients have enjoyed. Download our to learn more. If you’d like to discuss Creative Partnerships with one of our digital media experts, click here.