It’s National Travel and Tourism Week: Let’s Look at Travel Then and Now at Expedia Group Media Solutions

Monya Mandich, Global Senior Director, Marketing and Communications
May 9, 2018
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National Travel and Tourism Week, now in its 35th year, is the annual salute to travel in America spearheaded by the U.S. Travel Association. This year’s theme, “Travel Then and Now,” celebrates how far the travel industry has come.

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It is easy to see the ways that travel has changed over the years. Newer technologies have transformed the industry, from how consumers choose a destination, to how they get there, and how they interact with their surroundings.

One thing that has stayed remarkably the same, though: our industry’s unique emphasis on welcoming visitors from near and far, which has helped keep travel and tourism one of the strongest global industries.

According to the U.S. Travel Association, the U.S. travel industry is a top-10 employer in 49 states and the District of Columbia. International travel is the country’s No. 2 export. One in nine Americans depend on travel to and within the U.S. for their employment—and it’s not just those directly working in the travel industry, either. Overall, travel supports 15.6 million jobs and is a $2.4 trillion U.S. industry.

Not only has the travel industry changed remarkably, the marketing industry has as well. Since our inception in 2007, Expedia Group Media Solutions has seen some changes as well – and not just in the size of our team.

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As travel marketers, we have seen the changes in the marketing industry firsthand, with strategies and technology evolving the industry from basic ads to immersive and interactive experiences and from print and billboards to digital and mobile first. Travel brands now more than ever, can interact, engage and inspire travelers no matter where they are in the world. 

Through our recent campaign with Brand USA, the destination marketing organization for the United States, we are inspiring and converting travel to the U.S. In collaboration with the DMO, we launched a bespoke, interactive content hub that brings the vibrancy and diversity of the U.S. to life through immersive 3D audio experiences using just a pair of headphones, and inspires potential travelers to explore, plan and book a trip to the dynamic destination. The campaign, “Sound Travels,” changes the way international travelers discover the wide variety of destinations and experiences available in the U.S. Sound Travels is part of a two-year campaign to promote international travel to the U.S., and the focus on sound aligns with Brand USA’s new IMAX Film, America’s Musical Journey,” which explores America’s history through the lens of music and sound. Get your headphones ready, and check out the experience here: https://soundtravels.expedia.co.uk <https://soundtravels.expedia.co.uk/>

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This week is a great reminder to celebrate the travel industry, from past to present, and the importance it has as a primary driver in the U.S. economy and a significant part of our daily lives. To hear more from us about how we are working to support tourism, subscribe to our blog above.

 

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Picture of Monya Mandich, Global Senior Director, Marketing and Communications
Monya Mandich
Global Senior Director, Marketing and Communications
Monya Mandich is a global senior director at Expedia Group Media Solutions and oversees all integrated marketing and communications activities for the brand. In her role, she is responsible for raising awareness of digital media opportunities for partners across the Expedia Group suite of leading global travel brands. With nearly two decades of experience, she evangelizes a thought leadership approach both externally and internally centered on data-driven insights, which has resulted in travel and marketing industry recognition and accolades. Monya previously managed strategic partnership development, executing strategies for top-tier partnerships, maximizing traffic and revenue for Expedia.com. She started her career in the travel space at VacationSpot.com, where she ran the B2B marketing and customer acquisition efforts for the vacation rental booking site. Monya is on the board of directors for Destinations International and the U.S. Travel, and also participates on the advisory committee for U.S. Travel's Project: Time Off, which aims to shift thinking around the health, business and economic value of personal time off, Monya was also recognized as one of HSMAI’s Top 25 Most Extraordinary Minds in Sales and Marketing. She is a graduate of Western Washington University, and lives in the Seattle area with her family.
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