“Working closely with my TravelAds representative, our TravelAds campaign performed well and we are very happy with the results. The system is very easy to use and the live-reporting feature allows me to check results any time I want. I will use this product again.” - Yuki Ogino, Keio Plaza Hotel
The Keio Plaza built their TravelAds campaign to target specific low-occupancy dates using the Scheduled Ads functionality and focused on driving room bookings during these periods. Using near real-time campaign analytics, the Keio Plaza Hotel was able to monitor ad performance and make on-going adjustments to optimize their campaign. The combination of easy, real-time tracking and adjustable targeting allowed them to achieve an extraordinary return on investment. After running TravelAds for just one month, the hotel became the highest producing hotel in the Tokyo market across Expedia.co.jp.
Using sponsored ads to drive room nights during periods of low booking was a successful approach for the Keio Plaza Hotel. Watch to learn more about how hotel advertisers use the TravelAds tool to drive revenue.