Throughout the week-long campaign, all content from @Howfarfromhome’s journey through Kenya was broadcasted to their 169,000 followers via Instagram Stories. This content was also repurposed on the Can You Kenya? microsite, which included a recap video of the couple’s whole adventure.
Can You Kenya? was a huge success, notching up more than 15,000 Instagram Story competition entries via the polls, generated over 2,100,000 impressions, along with a host of positive comments during the campaign period. In addition, the microsite saw over 90,000 visits from unique users all five markets targeted.
This was a wonderful campaign to work on with Kenya Tourism Board. To see how our Creative Partnerships team delivers these unique and compelling media experiences across our global travel brands, download our guide
You can also see how we work with other destination marketing organizations by checking out our success stories.