By now, you’ve likely had your fill of New Year’s resolutions. But while some resolutions fade as quickly as the New Year’s Eve fireworks, the start of the year is the ideal time for some thoughtful reflection on your marketing strategy.
As you consider your 2017 goals, it’s essential to take a look at each of your marketing tactics by channel as you plan your upcoming campaigns.
We know that can be easier said than done though. The digital advertising landscape today is crowded, complex and constantly evolving. That means there are more opportunities than ever to connect with digital consumers — but trying to keep up with every new (and sometimes fleeting) industry trend can often do more harm than good.
That’s why it’s essential to get back to basics. Here are our top five core best practices to help you do just that.
With a solid foundation of best practices across channels and tactics, you can create a strong marketing platform that will help propel your brand forward in 2017.