And most importantly, here is what you need to consider when reaching these travelers:
- Travelers prioritize experiences over deals, and take longer holidays, so marketers should lead with unique activities and experiences and promote a longer length-of-stay itinerary – while providing relevant deals to make the decision even easier.
- The majority of travelers haven’t selected a destination when they decide to take a trip, illustrating ample opportunity to influence through effective advertising.
- Travelers seek inspiration from a variety of sources, and a multi-platform strategy will empower marketers to reach and influence travelers with relevant content throughout the purchase journey.
- Travelers turn to OTAs for trip inspiration and booking, demonstrating the importance of strategic partnership opportunities.
Download the full study for more findings and insights that marketers can leverage to better reach, engage and convert travelers from this region. Also, make sure to connect with us on Twitter and LinkedIn for more travel trends and insights, and stay tuned for additional research throughout the year.