Travelers turning to OTAs throughout the purchase journey
Along with insights into destination, accommodation, and travel preferences, the research shows travelers are turning to a variety of resources for trip inspiration, planning, and booking right now, including online travel agencies (OTAs). Nearly half of respondents turn to an OTA for inspiration, 73% for planning and 93% would use an OTA to book travel in this environment, illustrating an opportunity for travel brands to drive awareness and demand with a highly qualified audience.
The findings from this study, combined with our Expedia Group data, provides us with current insights into how travelers are thinking about travel in the time of COVID-19. Download the study findings, and In the coming weeks we’ll be diving deeper into topics like traveler accommodation preferences, how transport choices get made, and specific health and safety preferences.
It’s insights like these will ultimately help our partners navigate this rapidly changing landscape and ensure that all planned marketing activity hits the right travelers, with the right messages, when the time is right. We believe that by learning more about what is driving travel decisions, we can boost recovery efforts and get travelers traveling again.
We will share more insights from this study and video testimonials in the coming weeks. If you’d like to learn more about influences and motivations of travelers in the time of COVID-19, get in touch with us or