Along with insights from our custom research, we also tap into our billions of data points gathered from travel intent search and booking behaviors and mine those insights to help partners set up effective campaigns with the right types of targeting and content placement across channels.
Increasing Your Return on Ad Spend
It’s increasingly important for DMOs to discover inventive ways to broadcast their message, slicing through the noise and competition. We highlighted useful techniques for DMOs to increase their return on ad spend, like: display advertising, effective targeting, and sponsored listings.
One compelling example of a DMO developing and launching an efficient and targeted campaign is the Convention and Visitors Bureau (CVB) of Shenandoah, TX. We partnered with the Shenandoah CVB and our hotel supply team to craft a media plan that increased brand exposure and hotel bookings through sponsored listings that are featured in the hotel search results. Specifically, the campaign served over 80,000 impressions and obtained a 14:1 return on ad spend over one month! This example demonstrates that DMOs can realize a great return on ad spend with a targeted and efficient campaign.
Navigating the digital landscape of emerging technologies, large data, and varying budgets, creates a myriad of opportunities (and sometimes challenges) for destination marketers. Understanding and using these trends boosts your return within the changing digital landscape. See our to help enhance your marketing planning and strategy and take full advantage of your marketing and advertising budget.