New technologies such as VR and facial recognition play a large role in Creative Partnerships campaigns. How do you help develop and lead production of these custom concepts?
We are constantly looking at the latest technology trends and releases, and as a team, we love uncovering and sharing different ways of using technology (check out the Discover Your Aloha campaign or the Sound Travels campaign I got to work on). We are really excited about finding fresh ways to engage travelers. It’s important to not just use new technology for the sake of using it, but to identify how we can use it to make the travel shopper’s journey easier and more engaging-- from inspiration to consideration and through to booking. We are a passionate team that works very closely from ideation to delivery, ensuring different minds and expertise come together to produce the best solution for advertisers’ specific objectives.
What are your thoughts on Travel Spotlights, how will this new product impact advertisers?
We’ve worked hard to deliver this new product and we think it will have a great impact on our advertisers during this recovery phase and beyond. Travel Spotlights are essentially native advertising landing pages that can host videos, quizzes, tons of images, listicles, and they are really elegant. They’re super engaging because they support captivating visuals and powerful content. I’m very proud of this product and happy to see it in campaigns that help brands stand out in a competitive landscape.
What about your work inspires you?
There’s nothing better than a job that combines your main passions, and for me, that’s a passion for travel and for advertising. Every day I learn something new about a country, a culture, or a language, which is not only enjoyable, but inspiring. And when your team is fun, positive, and vibrant, it makes your work life even better.
When travel returns, where do you want to go?
My list is endless! Every time I tick off a location, I add 3 more. Pre-COVID, I said that this year I was going to do 12 different countries in 12 months. This plan is obviously paused for now, but as soon as travel returns, I’ll start going through my list again, starting with the Philippines.