While the Day of the Dead campaign is primarily focused on the vibrant traditions of the holiday, it also opens the door for travel and experience beyond Día de los Muertos: Visitors can also discover information on popular regional dishes and attractions, along with bookable activities and sightseeing recommendations in each highlighted city.
The Impact of Collaboration
Collaboration between various regional tourism board, hotel, and airline marketing partners was a driving force behind the creation of this campaign. Each brand was focused on tourism in the country and passionate about educating others on Mexico’s culture and traditions.
Yet, each brand brought a unique resource to allow potential travelers to experience, firsthand, the customs of Day of the Dead – whether it was efficient transportation, impressive lodging, or memorable activities.
Patricia Villegas, E-Business Manager for Seadust Cancun Family Resorts, also commented on the vision behind the campaign:
“As a family resort brand, Seadust Cancun Family Resorts understands the importance of maintaining family ties and roots, and celebrates these ideals everyday with our guests in addition to this special cultural holiday. We’re excited to partner with Expedia Group Media Solutions on the Day of the Dead campaign to provide travelers with the unique opportunity to immerse themselves in the Mexican culture and experience Día de los Muertos like a local.”
“For cultural explorers, there may be no better time to visit Mexico than during Día de los Muertos—there is simply nothing else like it in the world,” said Juan Pérez Sosa, Senior Vice President of Sales and Marketing for Barceló Hotel Group Latin America. “At our all-inclusive Mexican resorts and hotels, Barceló Hotel Group is committed to providing authentic and exciting ways for guests to discover this magnificent country’s rich culture and traditions. We’re thrilled to partner with Expedia Group Media Solutions on this fantastic Day of the Dead campaign, which we’re confident will allow guests to create a memorable vacation experience.”
The Day of the Dead campaign will run through the end of November and aspires to connect with visitors looking to experience Mexico’s vibrant culture both during Día de los Muertos and beyond.
Its creative strategy was built on the idea that traveling is more than just transporting people to destinations, but rather, giving travelers the opportunity to immerse themselves in different cultures and live unique experiences that can create lasting memories.
Learn more about how is helping tourism boards, hotels, and airlines draw in travelers through engaging, interactive media experiences.