Budget Conscious but Willing to Spend
All this variety comes at a cost. That probably helps explain why 81% of us consider budget a key factor when it comes to travel. But that doesn’t mean that we skimp on travel. It just means we have different priorities. For example, many economists have noted that because millennials were hit hard by the great recession, saving for huge purchases like a house can seem futile—it’s so expensive and we can postpone it. But, dropping several thousand on a great trip to Bali (yes that's me in Bali in the picture below) doesn't seem so out of reach. So, don’t be afraid to show us your more luxurious offerings. We aren’t afraid to spend.
Brand Loyal or Dollar Loyal?
There’s a fair amount of research that suggests millennials aren’t as brand loyal as other generations. While true to an extent, we like consistency in quality just as much as the next generation. So, if brands can succeed in providing quality, consistent experiences at reasonable prices, we’ll likely be repeat customers. But, don’t forget that we are deal-hunters as well. After all, we use online travel agencies to book travel more than any other site (57%) because they let us cross-shop and easily compare prices. And with so much travel, and a craving for so much variety, it’s not surprising that 92% of us say we look for the best deals and most value for our dollar when making travel plans.