This brand is a leader in the luxury all-inclusive market and worked with Expedia Group Media Solutions to create the Never Lift a Finger campaign and engage with potential travelers in a highly personalized way, inspiring them to plan their perfect vacation.
Travel shoppers navigate a dynamic, digital experience that showcases the activities and amenities offered at their various resorts.
This digital experience includes eye tracking that surfaces recommendations according to where travel shoppers spend the most time looking. Activities that the site showcases range from family-friendly adventures to intimate dining experiences.
The conclusion of the digital experience is a recommended resort and a set of suggested activities tailored to the website viewer based on what they paid the most attention to and, of course, an opportunity to book.
The organization, with their advertising agency, Proof Advertising, collaborated with Expedia Group Media Solutions on a unique, interactive campaign that encouraged U.S. travelers to take a virtual road trip across the state and experience the unexpected side of Texas.
Discover More Texas engaged users through a contest, rich images and video, and specific recommendations along four travel themes, one of which was family fun.
In fact, the Discover More Texas microsite led with family fun and it should come as no surprise that their top ‘family fun’ recommendations were all activity-driven: water parks, theme parks and beaches.
While we are beginning to see Generation Alpha's growing impact on travel, as marketers, we must not forget the influence of the generations before them.
Ultimately, parents are the ones booking the tickets. And by continuing to unearth what inspires younger generations to travel, and how they prefer to travel, we can begin to predict the behaviors of future generations.