In today’s vast and increasingly complex digital marketing landscape, travel brands now have more ways than ever to target, reach, and engage niche audiences. This is due, in large part, to the abundance of measurable data and the wide variety of strategies, channels, and tactics available in the digital space.
With so many options also comes the major challenge for marketers of identifying and executing best practices in the digital marketspace, rather than merely trying to keep pace with industry trends.
The steepest of these challenges is the rapidly evolving nature of digital marketing’s many platforms and channels, and how brands can best understand and synthesize the infinite amount of information they provide about their desired audiences and how best to engage them.
Trends, of course, will always be important to monitor. But of even more value is building a digital marketing platform on pillars of best practices—proven approaches, strategies, and tactics to master some of the most critical areas in the space: native, video, social, mobile, and email.
Below are just a few of many tips across all five of these disciplines covered in more extensive detail in our latest eBook: The Digital Travel Marketing Best Practices Toolkit.