Rule #1 in marketing is to understand our products and our target market. Marketers then work to reach their audiences with compelling messages. In order to create and manage effective and engaging online content, travel marketers need to understand the platforms and devices that their audiences are using. We know that our customers are using social media in droves – but we also know that the devices, screen sizes and short-cuts they use to navigate their way through their online day is always changing.
With this in mind, here are the Top 5 Tips to Create and Manage Killer Social Content in today’s ever-changing online world.
You can stay up to date on our latest posts by signing up using the Subscribe form above, and follow us on Twitter at @ExpediaMedia.