#6 explore ‘19: Eight Reasons to Attend
Each year some of the best and brightest in travel come together for our annual travel industry conference, explore. Leading up to explore ‘19, we highlighted key reasons why an attendee could benefit from attending and offered a sneak peek inside some of the biggest activities and events attendees could expect to see at explore ‘19.
#5 Three Pillars of Successful Hotel Marketing Campaigns
Written for hotel marketers, this piece provides insights on how to navigate the complexity of hotel marketing. It points to three key elements of successful hotel marketing campaigns and explains how hotel marketers and hotel revenue managers can take action.
#4 Food Tourism as Sustainable Tourism: Three Advertising Success Stories
The concurrent rise of sustainable tourism and food tourism provides an opportunity for travel marketers. This piece, written for all travel marketers—but with a special focus on tourism boards—looks at how three destinations set themselves apart from the competition through campaigns that highlighted the appeal of their regional cuisine while simultaneously promoting sustainable tourism.
#3 Aviation Marketing Strategy: Two High Impact Campaigns
Created for both airline and airport marketers, this piece sheds light on how aviation marketers can connect more effectively with travel shoppers. By focusing on specific examples from one airline and one airport, the blog shows how both were able to drive significant bookings through strategic digital marketing campaigns.
#2 Inspiring and Engaging Younger Travelers
With their mobile-first behavior, strong preference for experience-based travel, and phenomenal spending power, Millennials and Generation Z are reshaping the travel industry. This piece provides examples of how specific campaigns have engaged Millennials and Gen Z-ers in authentic and powerful ways.
#1 Capturing the Attention of Ready to Book Travel Shoppers
Did you know: 63 percent of travelers take six days or fewer to research and book their trips. Created for hoteliers seeking new and compelling methods to rise above the competition through strategic marketing, this post was built around the trend of fast-acting—aka “ready to book” travel shoppers—and how to capture their attention. This piece explores the ongoing window of opportunity that fast-acting bookers provide for hotel advertisers and how they can use it to fill rooms.
We hope you find our content informative and that it sparks some thinking for you. We invite you to so that you can stay up to date with new marketing insights, examples of successful campaigns in your industry, and stay inspired throughout the coming year.