Native, Mobile, and More: Advertising Week 2016 Highlights

Last week, I was in New York for Advertising Week 2016 with some of the biggest and brightest minds in advertising, so it’s no wonder I came home with some new insights and takeaways. From panel discussions to networking events, here are some of the top takeaways I gathered for digital marketers and advertisers as we think about what works and what is next.

Native advertising is the now, and the future. Consumers are evolving how they interact and consume media and as mobile becomes even more important for the consumer, so too does native advertising. Dan Greenberg, CEO of Sharethrough, shared some interesting findings from their recent study on stage that demonstrate how native ads generate a powerful signal of intent and engagement; engagement rates for native ad units are 30-50% higher than traditional display.

Not only does native advertising go hand-in-hand with mobile, the majority of millennials (nearly 60%) prefer it as more than 90% of the content they discover, search for or share is found in their feeds, Greenberg said. 

Mobile matters. Simone Whitcombe, Group Director Global Marketing Solutions at Facebook, said that mobile is the biggest shift in consumer attention since the invention of the television. Mobile was one of the most talked about topics at Advertising Week, as most discussions led back to the importance of including mobile in a campaign strategy.

If a campaign is visual, interesting and attractive to consumers, but they cannot have a good experience with the content on their mobile device, what’s the point? We carry our mobile phones with us everywhere we go, so having a mobile campaign component is a must for all brands. 

People are more social than ever. Snapchat Chief Strategy Officer Imran Khan revealed at the event that Snapchat has 60 million daily users. There are more people online using social networks on a daily basis than ever before, which opens new opportunities for advertisers and serves as a reminder to make sure content is easily sharable across channels.


Do you have any other key takeaways to add? Send us a note on Twitter or LinkedIn with the hashtag #AWNewYork. For more tips, tools and campaigns, make sure to subscribe to our blog.

Topics: Best Practices, Native Advertising, Social, Mobile

Subscribe to Email Updates

Subscribe to Email Updates

Contact Us

Get in touch with one of our
Media Sales Consultants

Press Inquiries 

Get in touch with our
PR Team

Follow Us



New Interactive VisitBritain Campaign Entices Spy-Inspired Travel with Kingsman Movie Integration

The highly-anticipated sequel Kingsman: The Golden Circle showcases the exciting, secretive and adventurous side of Britain’s most iconic cities and landscapes. Extending that excitement from the big...Read more

Using Data Insights and Scale to Maximize Your Campaigns with Targeting

As marketers, we know smart targeting is one the best ways to get our messages in front of the right audience. There are a multitude of online advertising opportunities and it can be challenging to...Read more

Data the Secret Sauce Behind Destination Marketing – Then It’s What You Do with It, Just Look at Hawaii And Smile

For Andrew van der Feltz, a 21-year-veteran in destination marketing, his “aha” moment came when he joined Expedia Media Solutions two years ago and he saw the data, as it were. “Getting...Read more

New Study Reveals Differences in Travel Trends of Chinese, Japanese, and Australians

Travellers in the Asia Pacific region represent a dynamic sector of the travel industry—especially considering all the diversity the region has to offer. Our latest research captures some of these...Read more

Canadian Hotel Scripts Turnaround with Expedia TravelAds

After working with Expedia TravelAds for two years, Brent Hohlweg, director of marketing at Water’s Edge Shoreside Suites in Ucluelet, British Columbia pulled the property’s...Read more