How You Can Navigate the Complexity
In my experience, there are three pillars that make for successful hotel marketing campaigns:
Each section of the guide takes up the above and gives examples of clients that have used them successfully.
Target A Highly Qualified Audience: Know your audience—a timeless piece of advice that is more relevant than ever. If you don’t have a clearly defined audience in combination with a targeting strategy to engage that audience, your campaign will likely miss the mark. Avoid this by engaging targeted audience segments. Our digital media experts can help you analyze our first-party data and hone in on your ideal audience.
Products and Solutions to Drive Revenue: Choosing the right product or solution to meet your specific challenges (while staying on budget), is another way we help you achieve your goals. Our suite of advertising solutions, which are designed to drive revenue, include: display, social, email, audience extension, sponsored listings, and custom campaigns.
Data and Reporting Insights: Robust data leads to powerful insights and helps make your hotel marketing campaigns unique and revenue-driven. We analyze our first-party data and commissioned studies to uncover these insights and give you a competitive advantage. Of course, data insights are only as good as those who evaluate them and our data experts devote their time and energy to discovering the story beneath the data.
We’ve designed these pillars to capture and use the changes in the hotel marketing landscape — like shoppers’ behavior and the shifting demographics — to your advantage. Download the to learn more about how you can create successful hotel marketing and advertising campaigns.