New Interactive Video Player Uses New Technology to Showcase Humorous Best of Britain and Inspire Travellers

Last fall, VisitBritain showcased the amazing moments that could only be experienced in Great Britain through a full-funnel marketing campaign that included the “365 Days of #OMGB” content platform. Now, as a part of our multi-year partnership, we’re unveiling the next iteration: an innovative, new video player which is the first ever to utilize a smartphone’s gyroscope and compass as a way for users to navigate and engage with inspiring destination content.  

Developed in partnership with creative agency 180LA and directed by Tim & Joe, the bespoke digital player takes viewers on an interactive journey through each of the featured locations, allowing users to toggle between the five featured destinations by simply pointing the smartphone in a different direction. For example, when a user tilts their phone north, they’ll be taken to the Highlands. Users on desktop or tablet devices can switch films using keys and swipe.

The digital platform showcases linear narratives highlighting competing takes on the ‘best of’ sport, nightlife, fashion, adventure, and more, with characters representing distinct destinations across the U.K. including in London, Cornwall, Wales, Manchester and the Scottish Highlands.  It expands on content from the humorous co-branded TV advertisement that ran in December, and provides another opportunity for travellers to interact with the characters designed to inspire travel to Great Britain.


After engaging with the content, users are presented with a customized itinerary specific to the location that they spent the most time interacting with in the player, which includes suggestions on what to do and where to stay. Each personalized itinerary features location-specific content and drives users to the 365 Days of #OMGB platform where they can book their ideal trip to the U.K.


To discover your perfect vacation, you can toggle your way through the U.K. here.

Topics: Success Stories, Destination Marketing

Subscribe to Email Updates

Subscribe to Email Updates

Contact Us

Get in touch with one of our
Media Sales Consultants

Press Inquiries 

Get in touch with our
PR Team

Follow Us



Travelers Experience “One Good Thing After Another” in Canberra

Canberra, Australia’s capital city, is home to Australian Parliament and several major cultural attractions, iconic national treasures, rich history and culture. Canberra is a popular destination for...Read more

Travelers Flock to Unlock the Silk Road in a Race to Hangzhou China

What is known as “The Silk Road,” a route that connects China to Europe, is virtually brought to life in our new digital integrated campaign in partnership with the Hangzhou Tourism Commission. The...Read more

More Travelers, More Spending Power: The Growing Chinese Travel Audience

Chinese tourists are increasing not only in number, but in their spending power too. So for travel marketers worldwide, it pays to understand the Chinese travel audience to attract more visitors from...Read more

From Adventurers to Relaxation Seekers, Travelers Build their Ideal Vacations to Cancun

With its sandy beaches and turquoise waters, Cancun has long been a dream destination for the sun chaser, and often the spring breaker. To show that the destination has so much more to offer for...Read more

How Destination Marketing Organizations Can Prepare for Crisis

While it’s impossible to predict where and when a natural disaster, virus outbreak or terrorist attack will happen, it’s not impossible to have a strategic plan in place that will empower destination...Read more