What influences them to travel
Given that budget is a primary concern for travellers in each country, it’s not surprising that content with appealing deals is popular for all three countries. However, the way advertisers portray that content has important ramifications for attracting customers in these diverse countries. For example, “imagery that looks appealing” is a motivating force for Chinese and Australian travellers. But for the Japanese, they’d rather see advertisements with “deals that look appealing.” These differences may seem subtle, but knowing that 60% of travellers across the three countries say that ads can influence their decisions, paying close attention to these subtle, but significant differences, can mean converting customers or leaving them uninspired.
These findings paint a picture of travellers from these countries as complex, but also unified by some common themes, like budget and advertisements. Thus, whether you’re interested in the booming Chinese market, the internationally-bound Australian traveller, the hotel-inclined Japanese consumer, or all three, our helps give you a deeper perspective on these travellers. Importantly, this research is part of a larger series in our effort to capture global travel trends. So, if you’re curious about other regions of the world, go here to see how travel trends are unfolding in other regions of the world.