European Campaign of the Year: The Hungarian Tourism Agency
The Hungarian Tourism Agency partnered with Expedia Group Media Solutions to create an awareness campaign that encouraged German and Austrian travelers to recharge and refresh their spirits by exploring the breath-taking experiences in Hungary. Through a dedicated campaign microsite, Recharge in Hungary featured an image gallery showcasing a range of destinations and activities while inviting users to pick their three most desired experiences surrounding the themes of nature, culture and food. Based on their image selections, visitors were provided a suggested three-day itinerary, destination information and maps. The campaign generated impressive results, including an increase in searches for Hungary and a strong YOY increase in room night demand.
Middle Eastern Campaign of the Year: Jordan Tourism Board
Jordan Tourism Board leveraged its strong relationship with Expedia Group Media Solutions to promote new Ryanair flight routes from ten different Eastern European countries including Belgium, Greece, and Romania. Routes to Amman and Aqaba were promoted on Hotels.com in these locations, resulting in strong engagement and increased lift in the target markets.
African Campaign of the Year: Kenya Tourism Board
As part of a wider strategy to promote and raise awareness of Kenya, the Kenya Tourism Board partnered with Expedia Group Media Solutions to develop an incredible launch campaign that would inspire potential travelers to explore the magical and unexpected experiences in Kenya.
“Can You Kenya?” featured a custom content microsite where visitors could explore Kenya and learn about the experiences, culture and cuisine of the country, and book a trip. An integrated influencer campaign allowed social followers to help plan a Kenyan adventure for the influencers by voting on activities via polls in Instagram Stories. A contest for a chance to win tickets to Kenya further incentivized voting. "Can You Kenya?" was a huge success, generating over 2.1 million impressions, 90,000 unique visits to the microsite and more than 15,000 competition entries via the Instagram Stories polling feature.
We were thrilled to celebrate these campaigns with some of our partners. We work with a wide range of brands spanning travel and non-travel sectors and will continue to innovate and drive digital travel marketing forward with these partners throughout the coming year.