As airline connections between China and the U.S. are on the rise, so are DMOs' marketing initiatives to engage these travelers. VisitSeattle, whose representative sat on a panel about navigating China’s ever-changing landscape, mentioned they are increasing their marketing spend on platforms like Weibo and WeChat to capture this audience’s attention. We believe that DMOs that are able to engage on in-country social platforms and target other marketing efforts at Chinese travelers will be well-positioned to engage this huge and growing group of travelers.
Community Advocacy is Changing the Game for Destination Organizations
As the lines between economic development, tourism marketing, and civic awareness continue to blur, destinations are faced with the challenge - and opportunity - of adapting their operations and making community advocacy a core objective of their overall mission.
Craig Compagnone, COO, MMGY Global, shared key insights from a recent industry survey conducted in partnership with Destinations International and the World Travel Market. The results, captured from leaders and staff across travel and tourism organizations, dove into how DMOs are managing and executing against community advocacy today while balancing the need for further growth in visitation. Leaders from Greater Fort Lauderdale CVB, Colorado Tourism Office, and NYC & Company also showcased the latest ways they are engaging their communities and focusing on their greatest assets—their people, culture and communities—to inspire travelers to visit.
about how we help DMOs stay ahead of marketing trends, engage their target audiences, and achieve their visitation goals.