Crisis recovery can take on many forms: California experienced the devastation of massive wildfires throughout the state in the last year, from Napa Valley to Santa Barbara. Thousands of people were impacted from local residents, to hoteliers and small business owners, but the entire community came together, alongside Visit California, to lessen the impact on the destination, its residents and its community. Visit California’s President and CEO Caroline Beteta and Celebrity Chef Tyler Florence shared their combined efforts to recover the community. Ahead of Thanksgiving 2017, they hosted the Grateful Table event to aid California Wine Country recovery efforts, bringing a pre-holiday meal to first responders, community members who lost their homes and others impacted by the devastation, all the while raising $150,000 for relief efforts. The event was extended to a digital campaign called “Share the Love.” Beteta urged attendees that crisis is the time when CVBs and others can come together to inspire their communities and help in recovery.
Keep an eye on the Indian market: Did you know that India has the fastest growing economy in the world? Nitin Sachdeva from Venture Marketing presented market trends on India, noting that India ranks 11th in international visitors and also represents the sixth biggest spender with $13.6 billion registered last year. In addition, he said outbound travel from India in 2017 reached 25 million people with an estimated growth of 15 – 18 percent. This market is increasingly online, and internet is becoming the most popular way to get information about destinations. Brand USA is also keeping an eye on the Indian marketing, understand the growth potential for the travel industry.
We hope to see you next year at Destination’s International Annual Convention in St. Louis! Make sure to subscribe to our blog, via the form below, to stay up to date.