Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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The start of November sees thousands of travel industry professionals from around the globe make the annual trip to London, to visit the World Travel Market (WTM) exhibition. WTM is one of Europe's biggest travel industry trade shows and always a huge event for us. This year was no exception, with ...

Key Themes from WTM London 2018

Located just a couple of hours south of Shanghai, Hangzhou is the capital of Zhejiang Province and well known within China as a cultural hotspot and vacation destination. Once described by Marco Polo as "the finest and most splendid city in the world," Hangzhou has become increasingly popular with ...

Helping Hangzhou Better Understand European Visitors

If you were to ask me if I’d rather travel or own a great car, the answer to me is obvious: I’d pick travel every single time. As many millennials are, I’m pretty much married to my digital devices, especially my phone. I crave “unique experiences,” and even use it as my meditation mantra. Alright, ...

Millennial Travel Habits: Beyond Stereotypes

Earlier this week, the Expedia Group Media Solutions team headed to Singapore for two of the biggest events in the Asian travel calendar, WiT Singapore and ITB Asia. Ahead of both events, we had an opportunity to host our first ever Insights Summit in Asia Pacific, with travel industry ...

Talking Travel Marketing at WIT Singapore and ITB Asia

To say data is “sort of my thing,” is an understatement. I read about it. I speak about it on stage. I even dream about it. But lately, as I’ve been reading and thinking about what other folks have to say about data, I’ve noticed that something crucial is usually missing: the people. In this age of ...

Data is Only Half the Battle

Many of you know Expedia Group as a leading travel and technology brand. While certainly true, my tenure here has taught me that the organization is also filled with people who strive to make the world a more equitable place. Reflecting this ethos, our group, alongside the larger Expedia Group, ...

One Day Can Make a Difference: Our Day of Caring

We worked with Northstar to survey more than 11,000 travelers in 11 countries around the globe. Our findings reveal significant patterns across regions and countries and some very surprising outliers. This blog explores some of the highlights; be sure to   to get the whole picture.   Across regions ...

Traveler Behaviors Across 11 Countries

Kenya is one of Africa’s most iconic vacation destinations, boasting an incredible diversity of landscapes, cultures, wildlife and people. From the world famous Maasai Mara National Reserve, to some of the continent’s most pristine lakes and beaches, Kenya really does have something for everyone. ...

Kenya Tourism Turns To Social To Boost Travel Engagement

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