Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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We spent the weekend kicking off the annual information-packed U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO), where we were excited to host our 4th annual Learning Lab, bringing our latest research and insights to Phoenix – a big thank you to everyone who joined us! ...

An Inside Look at our Learning Lab at ESTO 2018

A quick search reveals numerous articles about Millennial Travelers’ impact on travel and Boomers’ purchasing power (download our new eBook on American Boomers Versus Millennial Travelers to learn more). As those are the largest generations, it’s easy to overlook the generation that is quietly ...

Don’t Forget About the Forgotten Generation: Generation X

Travelers have commonly combined their business and leisure travel for a number of years now, but the phenomenon continues to grow, especially as young professionals increasingly travel for business. “Bleisure,” or business travel extended for leisure, has brands across the travel industry waking ...

New Research: Business and Leisure Travel are Becoming Increasingly Blurred

Data underpins everything you do. You rely on data to tell you what weather to expect, the odds on your country winning the world cup (or not!) and even how healthy you are. Nowadays, smart watches track your heart rate, how many steps you’ve taken in a given day and whether you’ve had enough ...

Get a 360 View of Your Destination

You may have seen  from our Insights Summit at this year’s Destinations International Annual Convention, but for those of you who missed out on the conference entirely, we wanted to recap our key takeaways from a week of sessions.  Here are our top 5 trends from this year’s event that we think you ...

Our Top Takeaways for Destination Marketers from Destinations International’s Annual Convention this Year

It's been a great week! Thankfully the Southern California heat wave took a break while we have descended on Anaheim for the 2018 Destinations International Annual Convention. For the second year in a row, we hosted our Insights Summit, to share our latest insights and best practices, and connect ...

What you Missed from our Insights Summit at the Destinations International Annual Conference 2018

This week at the Destinations International Annual Convention, we launched our newest research study on . The study, which spotlight the behaviors, preferences and influences of travelers from Argentina, Brazil, and Mexico, shows that on average, Latin American travelers are taking nearly five ...

New Research: Why and How to Target Latin America Travelers

Traveling has taken me all over the world, and it’s taught me many valuable lessons—like how to craft a compelling story from a Gnome’s eye point of view. With this perspective, I decided to venture to the Lone Star state to see if everything really is bigger in Texas. I teamed up with Thrifty Car ...

Travelocity’s Roaming Gnome Drives an Innovative Campaign with Thrifty Car Rental

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