Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Western Australia is one of the largest and most diverse states in the world; covering the entire western third of the country, it is home to a wide range of treasures for tourists. Nestled in the heart of the region, on Australia’s southwest coast, lies Perth, the state’s capital and home to a ...

Promoting Perth: Inspiring travel to Western Australia

When was the last time you took a good look at the business traveler?  Just a few years ago, it might have been easier to pinpoint business travelers: senior executives in a power suit, glued to their BlackBerry, laptop bag in hand, heading straight for the business lounge at the airport. You could ...

Destination Marketing: Top Tips to Capture the Bleisure Boom

Today's travel consumers have access to seemingly unlimited resources in their path to choosing hotels. They draw inspiration from social media, from ads, from word of mouth, from search, and from online travel agencies - to name only a few. Once they have decided where they are headed, they are ...

3 Ways to Increase Hotel Revenue with Travelads Sponsored Listings

Looking back on 2018, it has certainly been a year of growth for us. In reflecting on this growth, I wanted to figure out how we achieved it. That’s because figuring out the formula for success will help our clients and ultimately help our travel shoppers have a better experience. In 2018, a large ...

Reflecting on 2018: A Year of Growth

Hotel Marketing is difficult. That’s because hoteliers have a million things to consider: who do you advertise with? What kinds of marketing products do you choose? And how do you know your chosen strategy will drive revenue? Your answers to these questions have changed in the past five years, or ...

New Guide: Hotel Marketing to Drive Revenue

Last week, Expedia Group Media Solutions, along with others across Expedia Group, gathered in Las Vegas for the annual partner conference. We hosted an Insights Summit for more than 1,000 attendees and global partners, essentially selling out our event. During the session, we shared insights from ...

New Insights, Impact, and explore'18

This week at explore '18, we presented our annual Partner Awards to campaigns launched in North America, Latin America, the Caribbean, and South America that demonstrate ground-breaking innovation, originality and success in travel marketing and advertising. The winning campaigns include: North ...

2018 North America and Latin America Partner Awards at the Expedia Group Partner Conference

I believe every brand has a story, and every story has a hero. While there are many ways to bring this story and hero to life, one way we do this is through our Creative Partnerships (CP) team. As part of this team, I love helping our clients create a customized story. In part, that means marrying ...

Interactive Content and Emerging Technologies in Travel Marketing

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