From the City to the Coast, POSADAS Wants Mexico Travelers to See It All

Ana Paradela, Director
October 11, 2017
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From the clear waters and sandy beaches, to the vibrant cityscapes and lively culture, Mexico has a lot of variety to offer its travelers. POSADAS, Mexico’s largest hotel operator featuring seven distinct brands with locations throughout the country, was looking for a streamlined marketing approach to drive demand for their properties.

We worked closely with POSADAS to launch a digital campaign featuring an online tool that lets potential travelers craft their perfect Mexico getaway based on the type of travel experience they are looking for – from beach and coastal destinations to cityscapes. With unique content filtering functionality, travelers can select a destination and the tool will recommend a POSADAS hotel, along with various activities they can tack onto their trip.

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To support the digital component, three POSADAS properties will participate in a TV show tied to the campaign which will air in more than 20 airports across the U.S. The brand is also activating influencers to create live content from various properties.

The campaign will run through December 2017 and is designed to illustrate the strength of the POSADAS brand portfolio which includes more than 140 hotel properties, as well as increase awareness and drive bookings to its properties and resorts through Expedia.

Find your perfect hotel stay in Mexico by checking out the site, https://fiestamericana.expedia.com/

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Ana Paradela
Director
As Director, Advertising for Expedia Group Media Solutions, Ana Paradela oversees the regions of LATAM, Mexico and Caribbean and is responsible for managing, motivating and coaching a team of five media consultants. Ana has over 17 years of combined experience in the travel, hospitality and digital media sales. Prior to Expedia, Ana worked at Palace Resorts as a Senior Sales Manager leading the Sales team in North America for 10 years.
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