Search


Contact
BlogHeader_withIcons.jpg

From the City to the Coast, POSADAS Wants Mexico Travelers to See It All


   Ana Paradela, Director Posted on 10/11/17 7:30 AM

From the clear waters and sandy beaches, to the vibrant cityscapes and lively culture, Mexico has a lot of variety to offer its travelers. POSADAS, Mexico’s largest hotel operator featuring seven distinct brands with locations throughout the country, was looking for a streamlined marketing approach to drive demand for their properties.

We worked closely with POSADAS to launch a digital campaign featuring an online tool that lets potential travelers craft their perfect Mexico getaway based on the type of travel experience they are looking for – from beach and coastal destinations to cityscapes. With unique content filtering functionality, travelers can select a destination and the tool will recommend a POSADAS hotel, along with various activities they can tack onto their trip.

posadas.png

To support the digital component, three POSADAS properties will participate in a TV show tied to the campaign which will air in more than 20 airports across the U.S. The brand is also activating influencers to create live content from various properties.

The campaign will run through December 2017 and is designed to illustrate the strength of the POSADAS brand portfolio which includes more than 140 hotel properties, as well as increase awareness and drive bookings to its properties and resorts through Expedia.

Find your perfect hotel stay in Mexico by checking out the site, https://fiestamericana.expedia.com/

Topics: Hotel, Latin America

Subscribe to Email Updates

Subscribe to Email Updates


Contact Us

Get in touch with one of our
Media Sales Consultants

Press Inquiries 

Get in touch with our
PR Team

Follow Us

Twitter

LinkedIn


From the City to the Coast, POSADAS Wants Mexico Travelers to See It All

From the clear waters and sandy beaches, to the vibrant cityscapes and lively culture, Mexico has a lot of variety to offer its travelers. POSADAS, Mexico’s largest hotel operator featuring seven...Read more

A Week in New York City with Two Premier Events: Advertising Week and Skift Global Forum

Two premier events happened last week in New York City, Advertising Week and Skift Global Forum, and we didn’t miss the opportunity to be a participant in both, joining in on discussions and digging...Read more

Replay Our Webinar: Turning Insights Into Action - Using Data To Drive Results

In today’s digital age, travel consumers around the globe have a multitude of resources to access travel information and content. They are turning to online to research, consider, compare, and...Read more

American Millennial Travelers are Relaxed, Romantic and Embrace #YOLO

Millennial travelers in the U.S. embrace the ‘you only live once’ (#YOLO) mentality, take risks, and focus on crossing things off their bucket list, while Gen X prefer relaxing trips and visiting...Read more

New Research: The Habits and Behaviors of U.S. and Canadian Travelers

Travelers from around the world demonstrate nuances when it comes to how they travel, from shopping for and booking a trip, to their preferences on what types of vacations they prefer. A new study...Read more