“Anyone searching on Expedia.com or Hotels.com sites, who wants to book a Red Lion Hotel Corp property, can access the Hello Rewards rates. By booking the rate on Expedia, the traveler is opting into the loyalty program and will receive confirmation details from Red Lion. The whole user experience is pretty frictionless for the consumer. The conditions are that the consumer is either an existing member or will become a new member. It’s a win-win all around. Consumers gain access to RLHC’s loyalty rates and associated member benefits while Red Lion drives new loyalty customer acquisition. In addition, the consumer will receive Expedia+ loyalty points.”
There are so many factors when it comes to getting travelers to your site — and then getting them to book. But we’ve seen how strategic marketing partnerships are influential and can ultimately make an impact.
All of us across the industry best serve consumers by continuing to understand their interests, influences and behaviors when it comes to booking travel and brand loyalty.