Tara Porter, Senior Regional Manager of Business Development for Expedia Group, emphasizes the importance of mobile when looking to connect with ready to book travel shoppers. “Mobile as a whole is huge, particularly in North America. It really pertains to last-minute shoppers. While desktop is just as important overall, we see a large amount of mobile shopping.” By using the mobile targeting TravelAds feature, hotels can even set a specific bid unique to mobile, to increase visibility to fast-moving, ready to book shoppers.
Porter also recommends using the Scheduled Ads tool in TravelAds. With this feature, TravelAds users can customize and fine-tune their images and copy for a specific shopping window. An eye-catching message or image can make all the difference in catching the attention of fast-moving travel shoppers. Ads highlighting time-sensitive, “book now and save” deals may appeal to travel shoppers, particularly those already leaning in the direction of making a quick booking decision.
Above are just some of the ways TravelAds can help hotel advertisers tap into the large, ready to book travel shopper audience, avoid low booking periods, and finish out the year strong.
You can about the TravelAds solution, and hear insights on how to set your hotel apart from the competition with our upcoming webinar on October 23.