Locally Relevant on a Global Basis
Helping our local communities plays into a larger Expedia Group imperative: being locally relevant on a global basis. I’ve seen the people of our organization take this imperative to heart. For some, this means traveling tirelessly to events around the world to make sure we have a voice and presence in that region. For others, it means being in-market and having those regular conversations with clients to strengthen relationships. Still, for others, it means working with our data to understand local markets more clearly to give our clients an edge.
People Make the Data World Go 'Round
Speaking of data, we are indeed in the age of big data. And our people use data every day to help our clients meet their goals. With data and data quality being crucial to our business, we continually reinvest in our teams and platforms and ensure that they have the resources they need to stay competitive. This investment has also led to more services for our clients. For example, we delivered nearly 45,000 results reports to our clients in 2018. As we continue to gather and use more data, we will rely on our teams to interpret that data and make sure we use it wisely and responsibly.
Drum Roll Please, Incrementality Is Here!
The expansion of our reporting capabilities is one way we have grown this past year and taking center stage is our new incrementality reporting. We spent countless hours researching and developing this type of reporting. There are a lot of technical details to incrementality, so I won’t go into specifics here. Suffice it to say, it allows advertisers to see the true value of their marketing; we believe it will provide powerful insights to our clients as we continue to roll it out. If you’d like to take a look at our overall reporting capabilities as well as incrementality, download our guide on .
Reflecting on these achievements makes me thankful I am part of Expedia Group Media Solutions. With that, I‘d like to wish everyone happy holidays and I can’t wait to see what we do in 2019.