Where do they travel to?
You might be asking yourself, where does advertising fit in?
Canadian travelers spend 806 million minutes on digital travel content, representing an 18% increase year-over-year. Not only are they tuned into digital content, they are paying attention to advertising; 64 percent of travel bookers recalled seeing a travel advertisement while shopping for or booking travel, which is the highest across all three regions.
Advertising not only aids awareness, it also influences purchase decisions. For 38 percent of Canadian online travel bookers, advertising was influential when considering multiple destinations for a trip. Given that more than half of Canadian travelers begin their research with more than one location in mind, this represents significant opportunity for travel marketers to influence consumers’ decisions.
For more findings and tips on how to integrate these findings into your marketing, download the whitepaper here.