- Do you have must-watch videos about your brand or destination to share? Facebook is the place to do it. Facebook users watch 100 million hours of video daily, and videos and photos are the most shared content on this platform.
- Do you want to establish dialogue? Are you looking to interact with travelers and travel shoppers in real time? Then Twitter is the one for you. Try giving helpful tips, posing a question, hosting a live chat or providing answers — as promptly as possible — to customer service queries.
- Believe a picture is worth a thousand words? With more than 95 million photos/videos shared on Instagram daily, there are plenty of people out there who agree. If you’re looking to connect with digital consumers through eye-catching visual content, Instagram is the place.
- Want a platform with users who dream, discover and plan travel? Pinterest’s audience is consumer-centric — 93 percent of pinners use Pinterest to plan or make purchases. With a habit of saving and returning to pins later, they are interested in content that is inspiring as well as helpful.
Finding the right match on social media is a matter of outlining your content, objectives and understanding your target audience. Once you’ve done that, you can do more than tally numbers of fans or followers — you can build relationships that lead to meaningful brand engagement as part of an overall, integrated strategy.
For more tips on social media for travel marketers,