Talking Strategy and Travel Trends at HSMAI’s Annual Events

Jennifer McCarthy, Director of Industry Marketing, Expedia Group Media Solutions
February 23, 2018

This past week our team gathered in New York City to participate in the HSMAI events taking place, including the Chief Marketing Officer Executive Roundtable and the Digital Marketing Strategy Conference. This is a conference we look forward to every year, and a chance for us to not only share our latest insights, but also connect with industry leaders and masterminds on the latest trends in travel and hospitality.

HSMAI team photo-1.jpg

At the Digital Marketing Strategy Conference, our Vice President of Product Management Lisa Lindberg, presented our latest research, examining unique habits and behavioral trends of travelers across the globe, including resources travelers use to plan and book a trip, to what influences a traveler’s destination decisions. You can access our research on this topic here:   <>  


The HSMAI Adrian Awards reception is a chance for the industry to come together and celebrate the most innovative and creative campaigns of the year, and this year did not disappoint. We were blown away with the winning campaigns, and are very proud to be awarded with two honors, including a gold award for our campaign with the Hawai’i Tourism Authority and a gold and platinum award for our campaign and work with VisitBritain.


We were thrilled that our own Krista Bentley was also selected as one of the 2017 Top 25 Most Extraordinary Minds in Sales, Marketing, & Revenue Optimization. HSMAI said “being named to the Top 25 is an honor given to leaders in the hospitality, travel, and tourism industries for measured accomplishment during the past year. This ‘who’s hot list’ gives distinction to outstanding leaders and performers who are admired by their colleagues and the industry as a whole.” Congratulations, Krista!


We had a great week with everyone in NYC and are already looking forwarded to participating in more HSMAI events and activities this year. Hope to see you there!

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Picture of Jennifer McCarthy, Director of Industry Marketing, Expedia Group Media Solutions
Jennifer McCarthy
Director of Industry Marketing, Expedia Group Media Solutions
Jennifer McCarthy is the global director of Industry Marketing, responsible for driving awareness in the marketplace of Expedia Group Media Solutions through press, influencer, speaking, content, branding and social programs. With more than 15 years of experience, she leads the global team in managing and bringing to market custom research projects and content, and communicating innovative campaigns, which have resulted in travel and marketing industry coverage, recognition and accolades. Before joining Expedia Group Media Solutions in 2015, for five years Jennifer led the Waggener Edstrom (WE) agency teams in Seattle driving the technology and digital marketing industry PR for Microsoft Windows and Microsoft Advertising. Prior to that, she managed teams at leading PR agencies in New York focused on award-winning technology and corporate communications programs for key Fortune 500 brands. Jennifer is a graduate of the University of Puget Sound, and lives in Seattle with her family and feisty terrier.
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