The Insights Summit was also an opportunity to hear from some of our travel partners and share case studies with attendees. A line-up of experts including Onyx Hospitality, Malaysia Airlines and Mastercard, took the floor to share their experiences of working with Expedia Group Media Solutions.
WiT Singapore is Asia's leading digital travel media and events platform with content focused around how technology is changing travel and behaviour in Asia Pacific. During the event, our very own Global Vice President of Display Sales, Wendy Olson Killion, joined a panel of travel industry experts to discuss international destination marketing. Throughout a lively discussion, the panellists covered a wide-range of topics, from global traveler trends to the role of influencers in the marketing mix.
The following day, Wendy took the stage at ITB Asia, Asia's leading travel trade show, to present findings from our Asia Pacific Multi-Generational Travel Trends study. During the session, she provided the audience with insights on how travellers from Asia Pacific are influenced throughout the booking journey, and the motives and emotions that drive their decisions.
The presentation also saw Wendy explain to attendees how Expedia Group Media Solutions worked with Singapore Tourism Board on a campaign to help promote Singapore as more than just a stopover destination. The campaign offered an inspiration platform, showcasing Singapore's new brand identity - Passion Made Possible - where users could align themselves to a "tribe" and be presented with a rich, day-by-day itinerary aligned to their travel style, full of bookable tours and activities. You can find out more about the campaign by viewing the case study
We hope to see you next year at WiT Singapore and ITB Asia. Make sure to subscribe to our blog, via the form above, to stay up to date.