These prevailing virtues made for an atmosphere of growth and knowledge acquisition. And this year, the sharing of knowledge allowed attendees to glean new perspectives on trends for destination marketers, the ever-changing landscape of technology within the travel industry, and leveraging data to craft compelling stories.
Our Insights Forum at Destinations International
We were proud to host our first Insights Forum at the Destinations International Annual Convention. We have shared our custom research and consumer insights at various industry events, but this was our first time doing so at the Destination International annual convention and we were pleased with the engagement from attendees. We showcased tourists’ travel habits in our recent study. Commissioned through Northstar Research, the study examines online behaviors of travelers around the world, across devices, and throughout the consumer journey. This research illustrates the complex and time-consuming purchase journey of digital travelers in key markets such as: the United States, the United Kingdom, France, China, and more.
Our experts revealed the latest insights and reporting capabilities marketers can expect from our first-party data—allowing industry decision-makers to transform these insights into action. Bolstered by our research, our digital advertising tools for destination marketers empowers you to engage travelers throughout the consumer journey—from inspiration to in-trip.
Our Insights Forum is an example of how Destinations International is continuing to improve the terrain of destination marketing through thought leadership and cutting-edge research as part of their rebranding and repositioning. It also represents the culture of learning as this convention creates a space to share new findings across the industry.