Search


Contact
BlogHeader_withIcons.jpg

That’s A Wrap! Destinations International 2017: Our Highlights from This Year’s Convention


While this year’s convention represented a collection of key influencers and thought leaders from destinations worldwide, it was especially unique for three reasons: DMAI has now rebranded to Destinations International, the Culture of Learning, and it was the first time we hosted an Insights Forum at this annual event.

Rebranding and Repositioning

Destinations International embarked on a rebranding initiative because they wanted to serve the tourism community more effectively. Leaders from Destinations International sought advice from the tourism community who advocated for change and repositioning. The result is a rebranded and repositioned organization that is collaborative and forward thinking. Aiding in this effort, the organization created four pillars to promote excellence in the destination management industry. These are: Community, Advocacy, Research, and Education. Additionally, this rebranding is research-driven and incorporates extensive testing and evaluation to make informed decisions. Destinations International will evolve for the rest of 2017 as it continues to develop its position as a global leader for destination marketers. Expedia Media Solutions is excited to be part of this organization and its bold endeavor. We look forward to helping Destinations International propel tourism to its highest potential.

DMAI blog post pic 1.png

Destination International’s Culture of Learning

Learning and development has always been indispensable to this organization. We’ve enjoyed the interactive and creative culture it promotes. At its center are four values:

  • Connect with peers and thought leaders from inside and outside the industry.
  • Learn in an integrated approach, regardless of budget size or discipline focus.
  • Recognize our leaders and their accomplishments on behalf of the industry.
  • Exchange ideas and strengthen relationships among industry providers and destination marketers.

These prevailing virtues made for an atmosphere of growth and knowledge acquisition. And this year, the sharing of knowledge allowed attendees to glean new perspectives on trends for destination marketers, the ever-changing landscape of technology within the travel industry, and leveraging data to craft compelling stories.

Our Insights Forum at Destinations International

We were proud to host our first Insights Forum at the Destinations International Annual Convention.  We have shared our custom research and consumer insights at various industry events, but this was our first time doing so at the Destination International annual convention and we were pleased with the engagement from attendees. We showcased tourists’ travel habits in our recent study. Commissioned through Northstar Research, the study examines online behaviors of travelers around the world, across devices, and throughout the consumer journey. This research illustrates the complex and time-consuming purchase journey of digital travelers in key markets such as: the United States, the United Kingdom, France, China, and more.

Connecting the digital dots DAMI blog post.jpg

Our experts revealed the latest insights and reporting capabilities marketers can expect from our first-party data—allowing industry decision-makers to transform these insights into action. Bolstered by our research, our digital advertising tools for destination marketers empowers you to engage travelers throughout the consumer journey—from inspiration to in-trip.

Our Insights Forum is an example of how Destinations International is continuing to improve the terrain of destination marketing through thought leadership and cutting-edge research as part of their rebranding and repositioning. It also represents the culture of learning as this convention creates a space to share new findings across the industry.  

If you’re interested in learning more about the research we presented in our Insights Forum, click here  <https://info.advertising.expedia.com/multi-national-travel-trends-in-the-tourism-industry> to download the study. If you’ve found this content compelling, remember to subscribe to our blog to get our latest industry insights!

Topics: Destination Marketing, Events, Consumer Research

Subscribe to Email Updates

Subscribe to Email Updates


Contact Us

Get in touch with one of our
Media Sales Consultants

Press Inquiries 

Get in touch with our
PR Team

Follow Us

Twitter

LinkedIn


New Study Reveals Differences in Travel Trends of Chinese, Japanese, and Australians

Travellers in the Asia Pacific region represent a dynamic sector of the travel industry—especially considering all the diversity the region has to offer. Our latest research captures some of these...Read more

Canadian hotel scripts turnaround with Expedia TravelAds

After working with Expedia TravelAds for two years, Brent Hohlweg, director of marketing at Water’s Edge Shoreside Suites in Ucluelet, British Columbia pulled the property’s...Read more

Marketing Trends for Destination Marketing Organizations at Destinations International 2017

Travel consumers and tourists have a plethora of choices at their digital fingertips when it comes to choosing destinations. As such, many destination marketing organizations (DMOs) are creating...Read more

That’s A Wrap! Destinations International 2017: Our Highlights from This Year’s Convention

While this year’s convention represented a collection of key influencers and thought leaders from destinations worldwide, it was especially unique for three reasons: DMAI has now rebranded to...Read more

How to Influence and Engage Travelers Along the Path to Purchase: The Four Things You Need to Know

People all around the world can now access information about places that before would have seemed unreachable, and can research, consider, compare and purchase through the click of a button. That...Read more