Singapore: Passion Made Possible
Singapore Tourism Board worked with us to produce a creative campaign that would shift British and German travelers’ perceptions of Singapore from a stopover location to a destination in its own right.
The multifaceted digital campaign leveraged a custom microsite with an interactive trip builder that generated customized, bookable itineraries for users.
The microsite provided a number of pathways, including Foodie. As the videos played, users toggled between the contrasting experiences to change the video’s content, then selected the experience that best aligned with their preferences. After selecting elements of their ideal Singapore trip, users were provided custom itineraries based on their selections.
In total, the campaign helped contribute to a 20% increase in passenger demand, a 25% YOY increase in room night demand.
Discover More Texas
The Texas Tourism office worked with us on Discover More Texas, a campaign designed to encourage U.S. travelers to uncover and experience the unexpected side of Texas – including its cuisine.
Discover More Texas engaged users through rich content and exclusive video clips revealed along a 4-week digital journey through four distinct travel themes: family fun, food, outdoors, and city experiences.
By leveraging Twitter’s ‘Instant Unlock Card’ format, users could tweet the campaign hashtag, #DiscoverMoreTexas, to reveal exclusive video clips of unexpected Texas experiences and unveil the diversity of the region. New content, including imagery, mini-articles showcasing the unexpected sides of Texas, and activity recommendations, were revealed as the users engaged more.
The Food experience featured imagery and mini-articles featuring recommendations for a variety of themes:
To empower potential visitors book a trip to Texas, the microsite also featured links to travel deals and packages on Expedia. In total, the campaign drew in 2.3 million impressions and over 40,000 tweet engagements.
Puglia Travel Flavors
Rome, Milan, and Venice are the most-visited cities in Italy. Puglia wanted to increase bookings by highlighting the region’s natural beauty, stunning architecture, and wholesome, natural cuisine. The Puglia Region Tourism Portal opted to collaborate with Media Solutions on the Puglia Travel Flavours campaign.
The campaign also supported sustainable tourism by encouraging travelers to look beyond the more conventional Italian tourist destinations and explore the region of Puglia through cuisine.
Food was centerstage for this campaign: The campaign focused on Puglia’s simple, local, and delicious dining options. The microsite provided users with:
The result? A campaign that inspired users to explore beyond the beaten path and experience a Puglia travel journey finely-tuned to their tastes. As we write this, the campaign is still running and has experienced strong engagement.
Learn more about creating an effective food tourism campaign by reading our .