People of all ages experience and enjoy travel—it’s not one size fits all. Each generation—from Generation Z to Boomers—has its own set of unique preferences, from what type of content attracts them, to what type of device they use to book a trip, to the types of destinations and experiences they seek. A new study from Expedia Media Solutions on multi-generational travel trends in Europe found that while Millennials take the most number of trips per year, Boomers are taking the longest ones. On average, Europeans take 3.7 trips per year.
The study, “Connecting the Digital Dots: The Motivations and Mindset of European Travelers,” explores the motivations and mindset of British, French, and German travelers across Generation Z, Millennials, Generation X, and Baby Boomers as they research, plan, and book trips online.
Here are three key takeaways from the study:
This post was originally published in Skift.