3. Creativity: A nice photo might not be enough to cut through the clutter of other creative and drive engagement for your brand. The key is to weave together the most compelling imagery and iconic elements in an interactive way—on the right channels—to engage consumers as they consider where and how to travel next.
4. Innovation: Innovation can mean many things – but one thing is for sure: using innovation means to stay competitive in the ever-expanding global travel market is critical. How can you use technology to stand out?
5. Strategic Partnerships: Consider the opportunities you have for partnership – whether with your DMO, industry influencers, online travel agencies, and more – to cast a wider net and reach into consumers where they are online. That can be through media, co-op brand campaigns, industry events, cross-promotion – the sky is the limit.
We also had a chance to showcase how we used these tools to approach our new digital marketing campaign with the HTA that gives people a creative way to see the culture and beauty of the islands, and discover their own ‘Aloha’ for more personalized travel recommendations.