Aloha! Greetings from Hawai’i. I had the pleasure of participating at the 2016 Hawai’i Tourism Conference this week in Honolulu. This has been a big week: We launched our new “Discover Your Aloha” campaign with the Hawai’i Tourism Authority (HTA) earlier this week (check it out ) and I spoke at the conference about the evolving and increasingly competitive global marketplace we are facing today as marketers.
In the session, I shared our take on tools for effective travel marketing in this increasingly competitive industry, which include:
We also had a chance to showcase how we used these tools to approach our new digital marketing campaign with the HTA that gives people a creative way to see the culture and beauty of the islands, and discover their own ‘Aloha’ for more personalized travel recommendations.
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