Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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I’ve been in the travel industry for over twenty years. Prior to joining Expedia Group, I worked for a hotel chain across multiple destinations in Mexico and the Caribbean. Having worked in both online travel and hotels, I’m able to recognize and understand clients’ needs. Throughout my experience, ...

How Advertisers Use Co-Op Campaigns to Produce Results

Touted as 'Canada’s Downtown', Toronto is a culturally rich city with robust arts, shopping, fashion, sports, and food scenes. It is also the gateway to a plethora of overseas locations and features over 200 connections with Air Canada. With that in mind, Tourism Toronto and Air Canada, together, ...

Tourism Toronto and Air Canada Refresh Stopover Campaign to Inspire Destination Discovery

Earlier this week at ITB in Berlin, Europe’s largest travel trade show, we had the pleasure of presenting our annual Partner Awards to this year’s winners from the EMEA region. The awards celebrate the very best creativity and achievement in travel marketing from the last 12 months, honoring some ...

2018 EMEA Partner Campaign Awards Announced at ITB

Those who can skillfully harness the power of the data revolution wave sweeping through the digital world, are set to enjoy tremendous success. One clever way to ride the wave is to use data to help effectively reach the right audience. In competitive sectors like the airline industry, audience ...

How Two Airlines Used Audience Targeting to Reach More Customers Across the Web

LATAM Airlines, which operates flights to and from Latin America, was looking to secure their position as the trusted airline for South American travel. Though they have flight routes all over Latin America, they narrowed in their sights on Lima, the capital and largest city of Peru, and Cusco, ...

Travelocity’s Roaming Gnome Explores Peru with LATAM Airlines

This week at ITB in Berlin, we had the pleasure of presenting our annual partner awards to campaigns launched in EMEA that demonstrate innovation, creativity and achievement in travel marketing. The partner awards recognize campaigns that leverage media solutions across travel marketing categories, ...

2017 EMEA Partner Campaign Awards Announced at ITB

Not all lovers are content with a box of chocolates and bouquet of flowers on Valentine’s Day. That’s why Avianca Airlines partnered with Expedia Media Solutions this last February for a short-term campaign. Avianca’s broader objective was to expand their market share in the US market. The campaign ...

Love is in the Air with Avianca Airlines’ Valentine’s Day Campaign

It’s no surprise that there are many factors impacting a flight shopper’s decision on where to book a flight. Did they want to search on an OTA, meta search, or head directly to an airline site? In our Traveler Attribution study, we looked at what the various paths shoppers took through each of ...

What Influences a Flight Purchase?

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