This week at ITB in Berlin, we had the pleasure of presenting our annual partner awards to campaigns launched in EMEA that demonstrate innovation, creativity and achievement in travel marketing. The partner awards recognize campaigns that leverage media solutions across travel marketing categories, and include the following recipients this year.
It’s no surprise that there are many factors impacting a flight shopper’s decision on where to book a flight. Did they want to search on an OTA, meta search, or head directly to an airline site?
China’s landscape is diverse and full of world-class, “bucket list” attractions and destinations. So, what does an airline do to build brand awareness when travelers know the world-famous destinations far more than they know the carriers that will take them there? That was China Airlines’ challenge, and the solution was an innovative multi-media and cross-promotional partnership with Expedia.com®.