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Travelocity’s Roaming Gnome Explores Peru with LATAM Airlines

LATAM Airlines, which operates flights to and from Latin America, was looking to secure their position as the trusted airline for South American travel. Though they have flight routes all over Latin America, they narrowed in their sights on Lima, the capital and largest city of Peru, and Cusco, another Peruvian city known for its archaeological remains, to feature as travel destinations.  

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   Ana Paradela, Director Posted on 6/1/17 9:45 AM

 


 

Topics: Best Practices, Airline, Success Stories, Social

2017 EMEA Partner Campaign Awards Announced at ITB

This week at ITB in Berlin, we had the pleasure of presenting our annual partner awards to campaigns launched in EMEA that demonstrate innovation, creativity and achievement in travel marketing. The partner awards recognize campaigns that leverage media solutions across travel marketing categories, and include the following recipients this year.

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What Influences a Flight Purchase?

It’s no surprise that there are many factors impacting a flight shopper’s decision on where to book a flight. Did they want to search on an OTA, meta search, or head directly to an airline site?

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Innovation through Partnership – China Airlines and Expedia.com

China’s landscape is diverse and full of world-class, “bucket list” attractions and destinations. So, what does an airline do to build brand awareness when travelers know the world-famous destinations far more than they know the carriers that will take them there? That was China Airlines’ challenge, and the solution was an innovative multi-media and cross-promotional partnership with Expedia.com®.

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   Erica Eyring, Director, NA Posted on 10/29/15 9:30 AM

 


 

Topics: Airline, Success Stories

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Travelocity’s Roaming Gnome Explores Peru with LATAM Airlines

LATAM Airlines, which operates flights to and from Latin America, was looking to secure their position as the trusted airline for South American travel. Though they have flight routes all over Latin...Read more