Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Those who can skillfully harness the power of the data revolution wave sweeping through the digital world, are set to enjoy tremendous success. One clever way to ride the wave is to use data to help effectively reach the right audience. In competitive sectors like the airline industry, audience ...

How Two Airlines Used Audience Targeting to Reach More Customers Across the Web

Not all lovers are content with a box of chocolates and bouquet of flowers on Valentine’s Day. That’s why Avianca Airlines partnered with Expedia Media Solutions this last February for a short-term campaign. Avianca’s broader objective was to expand their market share in the US market. The campaign ...

Love is in the Air with Avianca Airlines’ Valentine’s Day Campaign

It’s no surprise that there are many factors impacting a flight shopper’s decision on where to book a flight. Did they want to search on an OTA, meta search, or head directly to an airline site? In our Traveler Attribution study, we looked at what the various paths shoppers took through each of ...

What Influences a Flight Purchase?

China’s landscape is diverse and full of world-class, “bucket list” attractions and destinations. So, what does an airline do to build brand awareness when travelers know the world-famous destinations far more than they know the carriers that will take them there? That was China Airlines’ ...

Innovation through Partnership – China Airlines and Expedia.com

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