We have the pleasure of working with some amazing partners in the travel and non-travel industries, and this week at Expedia’s annual partner conference in Las Vegas, we presented our annual partner awards to campaigns launched in North America and Latin America that demonstrate excellence in digital marketing.
Not all lovers are content with a box of chocolates and bouquet of flowers on Valentine’s Day. That’s why Avianca Airlines partnered with Expedia Media Solutions this last February for a short-term campaign. Avianca’s broader objective was to expand their market share in the US market. The campaign crafted targeted adventurous couples eager to get away for the lover’s holiday. Avianca Airlines promoted routes to some of their most breath-taking destinations across Latin America and the Caribbean.