Canberra, Australia’s capital city, is home to Australian Parliament and several major cultural attractions, iconic national treasures, rich history and culture. Canberra is a popular destination for both Australian and international tourists, however traditionally there is a decline in leisure travelers during the summer months (November through February).
What is known as “The Silk Road,” a route that connects China to Europe, is virtually brought to life in our new digital integrated campaign in partnership with the Hangzhou Tourism Commission. The “Silk Road Race, Explore the Living Hangzhou” campaign showcases the vast array of experiences available to travelers in Hangzhou, a city with the perfect combination of history and modernity, nature and culture. From scenic locations like the West Lake to more than 60 cultural relic sites, pagodas and temples, Hangzhou offers plenty for the traveler to see.
Chinese tourists are increasing not only in number, but in their spending power too. So for travel marketers worldwide, it pays to understand the Chinese travel audience to attract more visitors from this expanding market segment.