Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Located just a couple of hours south of Shanghai, Hangzhou is the capital of Zhejiang Province and well known within China as a cultural hotspot and vacation destination. Once described by Marco Polo as "the finest and most splendid city in the world," Hangzhou has become increasingly popular with ...

Helping Hangzhou Better Understand European Visitors

Earlier this week, the Expedia Group Media Solutions team headed to Singapore for two of the biggest events in the Asian travel calendar, WiT Singapore and ITB Asia. Ahead of both events, we had an opportunity to host our first ever Insights Summit in Asia Pacific, with travel industry ...

Talking Travel Marketing at WIT Singapore and ITB Asia

We worked with Northstar to survey more than 11,000 travelers in 11 countries around the globe. Our findings reveal significant patterns across regions and countries and some very surprising outliers. This blog explores some of the highlights; be sure to   to get the whole picture.   Across regions ...

Traveler Behaviors Across 11 Countries

Bleisure remains a hot topic for the travel industry. Regular blog readers will have seen our recent study, Bleisure Travel Trends, which examines the behavior of bleisure travelers from around the globe. For now, we are going to look specifically at Indian bleisure travelers, a group that is ...

Bleisure is Booming for Indian Business Travelers

In 2017, the Singapore Tourism Board unveiled its new destination brand, “Passion Made Possible,” reflecting the destination’s aspirational ethos and broad appeal. To showcase this new brand identity, we produced a creative campaign to change British and German travelers’ perceptions of Singapore ...

Singapore Tourism Board’s Digital Marketing Campaign Helps Fulfill Traveler’s Passions

When booking travel, the heart tends to lead the head. Our readers are likely familiar with our Multi-National Travel Trends study, which shows that activities and experiences are what drives us to make travel decisions, more so than deals and special offers. This theme was discussed yesterday at ...

Tourism Australia Encourages U.S. Travelers to Discover and Book Their Australian Adventure

Those who can skillfully harness the power of the data revolution wave sweeping through the digital world, are set to enjoy tremendous success. One clever way to ride the wave is to use data to help effectively reach the right audience. In competitive sectors like the airline industry, audience ...

How Two Airlines Used Audience Targeting to Reach More Customers Across the Web

The travel industry's top leaders and influencers recently descended on Hollywood, Fla. for the 2017 Phocuswright Conference. We were on hand to present our latest research and hear firsthand from key industry executives what they see could be the next big thing in travel. As mentioned in my ...

From Emerging Technologies to Tapping into the Chinese Market: What We Learned at The Phocuswright Conference

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