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Experiences Drive Australians’ Travel Habits

Shedding light on Australians’ travel habits is the new study commissioned by Expedia, The Wotif Travel Predictions 2017  <https://info.advertising.expedia.com/hubfs/Wotif__Travel_Predictions_2017_FINAL_Research_Report_9-11-20162...-2.pdf> . What the findings show is that the average Australian prefers international travel rather than domestic, and seeks a variety of activities while vacationing. Like other travelers across the globe, Australians want to ‘experience something different.’ Marketing your brand as having diverse and unique experiences can help tap into the Australian travel market.

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Two Creative Campaigns Awarded this Week at the Australian Tourism Exchange

This week at the Australian Tourism Exchange (ATE), Australia’s largest travel and tourism event, we met with and learned from industry experts on new tools and campaigns in the travel industry. We also had the pleasure to present the first of our APAC Partner Awards to two Australian destination marketing organizations (DMO) who leveraged creativity to increase awareness and visitation to their destinations. The two winning campaigns include:

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Travelers Experience “One Good Thing After Another” in Canberra

Canberra, Australia’s capital city, is home to Australian Parliament and several major cultural attractions, iconic national treasures, rich history and culture. Canberra is a popular destination for both Australian and international tourists, however traditionally there is a decline in leisure travelers during the summer months (November through February).

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   Gianluca Armando, Director, APAC Posted on 4/20/17 3:01 PM

 


 

Topics: Destination Marketing, Asia Pacific

Travelers Flock to Unlock the Silk Road in a Race to Hangzhou China

What is known as “The Silk Road,” a route that connects China to Europe, is virtually brought to life in our new digital integrated campaign in partnership with the Hangzhou Tourism Commission. The “Silk Road Race, Explore the Living Hangzhou” campaign showcases the vast array of experiences available to travelers in Hangzhou, a city with the perfect combination of history and modernity, nature and culture. From scenic locations like the West Lake to more than 60 cultural relic sites, pagodas and temples, Hangzhou offers plenty for the traveler to see. 

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   Gianluca Armando, Director, APAC Posted on 4/11/17 10:23 AM

 


 

Topics: Destination Marketing, Asia Pacific

More Travelers, More Spending Power: The Growing Chinese Travel Audience

Chinese tourists are increasing not only in number, but in their spending power too. So for travel marketers worldwide, it pays to understand the Chinese travel audience to attract more visitors from this expanding market segment.

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   Gianluca Armando, Director, APAC Posted on 4/4/17 3:48 PM

 


 

Topics: Audience, Asia Pacific

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The Motivations of European Travelers from Generation Z to Baby Boomers

People of all ages experience and enjoy travel—it’s not one size fits all. Each generation—from Generation Z to Boomers—has its own set of unique preferences, from what type of content attracts them,...Read more

Experiences Drive Australians’ Travel Habits

Shedding light on Australians’ travel habits is the new study commissioned by Expedia,  What the findings show is that the average Australian...Read more

Don’t Miss Our Insights Forum at the DMAI Annual Convention

We are looking forward to participating at the Destination Marketing Association International (DMAI) Annual Convention, taking place July 11-14 in Montreal, Canada, as the presenters of the first...Read more

Wrapping Up a Great Week at U.S. Travel Association’s IPW

Every year we are thrilled to be part of IPW, one of U.S. Travel Association’s (USTA) largest events focused on driving international visitation to the United States. We were busy at the show this...Read more

Travelocity’s Roaming Gnome Explores Peru with LATAM Airlines

LATAM Airlines, which operates flights to and from Latin America, was looking to secure their position as the trusted airline for South American travel. Though they have flight routes all over Latin...Read more