Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
m Subscribe to the Blog

Bleisure remains a hot topic for the travel industry. Regular blog readers will have seen our recent study, Bleisure Travel Trends, which examines the behavior of bleisure travelers from around the globe. For now, we are going to look specifically at Indian bleisure travelers, a group that is ...

Bleisure is Booming for Indian Business Travelers

In 2017, the Singapore Tourism Board unveiled its new destination brand, “Passion Made Possible,” reflecting the destination’s aspirational ethos and broad appeal. To showcase this new brand identity, we produced a creative campaign to change British and German travelers’ perceptions of Singapore ...

Singapore Tourism Board’s Digital Marketing Campaign Helps Fulfill Traveler’s Passions

When booking travel, the heart tends to lead the head. Our readers are likely familiar with our Multi-National Travel Trends study, which shows that activities and experiences are what drives us to make travel decisions, more so than deals and special offers. This theme was discussed yesterday at ...

Tourism Australia Encourages U.S. Travelers to Discover and Book Their Australian Adventure

The travel industry's top leaders and influencers recently descended on Hollywood, Fla. for the 2017 Phocuswright Conference. We were on hand to present our latest research and hear firsthand from key industry executives what they see could be the next big thing in travel. As mentioned in my ...

From Emerging Technologies to Tapping into the Chinese Market: What We Learned at The Phocuswright Conference

Australians are the most deal-driven travelers within Asia-Pacific, but given that they travel the most and are more likely to travel abroad, they invest in travel and are likely looking to get the most bang for their buck. According to our new study with Northstar Research Partners, Australian ...

Australian Gen Z Travelers Seek Outdoor Exploration and Good Travel Deals

New generational insights from our study with Northstar Research Partners show that Japanese travelers may be vacation deprived, as they are traveling significantly less than other Asia-Pacific countries. However, when they do travel, they prefer sightseeing trips and staycations, and enjoy culture ...

Vacation-deprived Japanese Travelers Enjoy Staycations and Sightseeing, and are Open to Destination Inspiration

We previously shared an inside look at Canadian and American travelers from our study with Northstar Research Partners, looking across generations from Gen Z to Baby Boomers to identify their unique behaviors and preferences when shopping for and booking travel. Today on the stage at The ...

Research Shows Chinese Travelers are Deal-Driven Explorers who Plan Travel around Food

When booking a trip, travellers place the most importance on the activities they will be doing on their trip, according to our  commissioned with Northstar Research. This is especially true for Australian travellers, who ranked activities above lowest price and deals in importance. To inspire ...

Immersive Video Campaign Lets Travellers Create Their Gold Coast Escape

subscription-icon

Want Updates?