Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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A quick search reveals numerous articles about Millennial Travelers’ impact on travel and Boomers’ purchasing power (download our new eBook on American Boomers Versus Millennial Travelers to learn more). As those are the largest generations, it’s easy to overlook the generation that is quietly ...

Don’t Forget About the Forgotten Generation: Generation X

As the importance of data has increased, it’s no surprise that an impressive 81 percent of executives at Fortune 1000 companies claim using data insights and analytics have proven useful for their company, according to a recent study in the Harvard Business Review. In the global travel industry, ...

Check Out Our New Guide on Using Travel Data

Did you know that 62 percent of Millennials look for travel inspiration online? Or what about the fact that Boomers rank activities they will be doing as their highest travel consideration? These are just two insights from our new eBook . In this eBook, you’ll find relevant insights and tactics to ...

New eBook: Insights about American Boomer and Millennial Travelers

“Connect With Travelers Across Their Journey.” This message on our site encapsulates what we in the travel and digital media industry are all on together—a journey. Like all journeys, it is always in flux, breathing, growing, creating. As I reflected on this dynamism, I remembered its most integral ...

The Holidays Are about Many Things, for Us, They're about Connection

In today’s digital age, travel consumers around the globe have a multitude of resources to access travel information and content. They are turning to online to research, consider, compare, and purchase through the click of a button. As a result, these shifting behaviors have provided numerous ...

Replay Our Webinar: Turning Insights Into Action - Using Data To Drive Results

As marketers, we know smart targeting is one the best ways to get our messages in front of the right audience. There are a multitude of online advertising opportunities and it can be challenging to navigate all the different offerings and capabilities to understand what makes sense to reach your ...

Using Data Insights and Scale to Maximize Your Campaigns with Targeting

Shedding light on Australians’ travel habits is the new study commissioned by Expedia,  What the findings show is that the average Australian prefers international travel rather than domestic, and seeks a variety of activities while vacationing. Like other travelers across the globe, Australians ...

Experiences Drive Australians’ Travel Habits

Chinese tourists are increasing not only in number, but in their spending power too. So for travel marketers worldwide, it pays to understand the Chinese travel audience to attract more visitors from this expanding market segment. As a source of outbound travelers, China is growing. While only 5% ...

More Travelers, More Spending Power: The Growing Chinese Travel Audience

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