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Three Key Insights into the Bleisure Traveler

As someone in the travel industry, travel is both a matter of business and an area of personal interest. For more and more professionals, regardless of what industry they work in, the same holds true.

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Three Ways to Leverage Expedia’s Exclusive First Party Data to Reach Shoppers Across the Web

It is important to influence and keep your brand top of mind when reaching consumers as they browse the web – which can be challenging, considering how much content people are consuming online these days. For instance, our recent study on the Traveler’s Path to Purchase with comScore indicates that American, British and Canadian travelers make more than 120 to 160 visits to travel sites prior to booking a trip. Add on top of that all the other types of websites consumers are visiting. For example, the average American visits 140 travel sites and 290 total sites, so that includes another 150 visits to non-travel sites. This showcases the huge opportunity for brands to continue engage with travel shoppers throughout the consumer journey, reaching them wherever they are online.

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   Christine Walker Scarce, Head of Product Marketing Posted on 2/15/17 11:10 AM

 


 

Topics: Audience, Consumer Research

Kick-start 2017 with Our Top 5 Best Practices for Digital Travel Marketing

By now, you’ve likely had your fill of New Year’s resolutions. But while some resolutions fade as quickly as the New Year’s Eve fireworks, the start of the year is the ideal time for some thoughtful reflection on your marketing strategy.

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Happy Holidays from Expedia Media Solutions

The holiday season is a time of reflection, and as we look back over the past year, we are humbled by the wonderful partners we have had the pleasure of working with as 2016 was the year for exciting innovation and creativity. We thank our partners for being open to push the boundaries of digital marketing with us. Our bets paid off, and our partnerships were recognized by the best in the industry with numerous industry awards granted for these campaigns in 2016.  Even more importantly, we have built lasting and impactful relationships and driven proven results for our partners’ businesses.

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   Noah Tratt, Global Senior Vice President Posted on 12/22/16 10:15 AM

 


 

Topics: Audience

Tnooz Webinar Recording: The Traveler’s Path to Purchase

If you missed our webinar with Tnooz on the Traveler’s Path to Purchase – you’re in luck. You can download the webinar and listen  here.

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Three Ways to Influence the American Traveler’s Path to Purchase

For online travel shoppers, the purchase journey is complex. From the inspiration, research and consideration phases to the booking phase, the process may include many twists and turns while navigating online travel information, OTA, hotel and airline sites, and more. With an understanding of the intricate online booking journey, brands can connect with travelers and influence their purchases.

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Snapshot of the Canadian Traveler

The digital audience in Canada may be smaller than that in the UK and U.S., but Canadian consumers are highly engaged. Collectively, they spend 148 billion minutes per month interacting with digital content, and 70% are consuming digital travel content.

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Snapshot of the American Traveler

Travel is a large — and growing — sector in the United States. In 2015 alone, American travelers logged 1.7 billion trips for leisure purposes, according to the U.S. Travel Association. We know Americans are traveling, but we also wanted to know how they are consuming digital travel content, what influences their travel decisions, and how marketers can best reach and influence them.

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What Brands Need to Know About Online Travel Content Consumption and Booking Habits

Online travel shoppers have many choices to make as they are booking a trip, from where to go and how to get there, to what site to book on. Today, at Phocuswright 2016 in Los Angeles, we released findings from the new study, The Traveler’s Path to Purchase that we commissioned with comScore. The new study identifies trends of the American, British and Canadian online travel shopper throughout the inspiration, consideration and booking phases. 

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How to Reach Travelers with Relevant Targeting

The beauty of digital marketing is the data that can be accessed, often in real-time, to inform what is or is not working, and what customers are really interested in – which can be demonstrated by the online steps they take, such as visiting a website, clicking on an ad, considering and making purchases, and much more. The challenge then is to take those insights and retarget consumers with the most relevant messages and content to continue influencing their purchase journey.

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2017 EMEA Partner Campaign Awards Announced at ITB

This week at ITB in Berlin, we had the pleasure of presenting our annual partner awards to campaigns launched in EMEA that demonstrate innovation, creativity and achievement in travel marketing. The...Read more

Three Key Insights into the Bleisure Traveler

As someone in the travel industry, travel is both a matter of business and an area of personal interest. For more and more professionals, regardless of what industry they work in, the same holds...Read more

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Are you Prioritizing Distribution and Measurement in your Content Marketing Strategy?

Creating relevant and valuable digital content for travelers that is essential to marketing success. We previously shared three powerful ways to captivate travelers through storytelling. But once...Read more