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Experiences Drive Australians’ Travel Habits

Shedding light on Australians’ travel habits is the new study commissioned by Expedia, The Wotif Travel Predictions 2017  <https://info.advertising.expedia.com/hubfs/Wotif__Travel_Predictions_2017_FINAL_Research_Report_9-11-20162...-2.pdf> . What the findings show is that the average Australian prefers international travel rather than domestic, and seeks a variety of activities while vacationing. Like other travelers across the globe, Australians want to ‘experience something different.’ Marketing your brand as having diverse and unique experiences can help tap into the Australian travel market.

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More Travelers, More Spending Power: The Growing Chinese Travel Audience

Chinese tourists are increasing not only in number, but in their spending power too. So for travel marketers worldwide, it pays to understand the Chinese travel audience to attract more visitors from this expanding market segment.

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   Gianluca Armando, Director, APAC Posted on 4/4/17 3:48 PM

 


 

Topics: Audience, Asia Pacific

Three Key Insights into the Bleisure Traveler

As someone in the travel industry, travel is both a matter of business and an area of personal interest. For more and more professionals, regardless of what industry they work in, the same holds true.

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Three Ways to Leverage Expedia’s Exclusive First Party Data to Reach Shoppers Across the Web

It is important to influence and keep your brand top of mind when reaching consumers as they browse the web – which can be challenging, considering how much content people are consuming online these days. For instance, our recent study on the Traveler’s Path to Purchase with comScore indicates that American, British and Canadian travelers make more than 120 to 160 visits to travel sites prior to booking a trip. Add on top of that all the other types of websites consumers are visiting. For example, the average American visits 140 travel sites and 290 total sites, so that includes another 150 visits to non-travel sites. This showcases the huge opportunity for brands to continue engage with travel shoppers throughout the consumer journey, reaching them wherever they are online.

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   Christine Walker Scarce, Head of Product Marketing Posted on 2/15/17 11:10 AM

 


 

Topics: Audience, Consumer Research

Kick-start 2017 with Our Top 5 Best Practices for Digital Travel Marketing

By now, you’ve likely had your fill of New Year’s resolutions. But while some resolutions fade as quickly as the New Year’s Eve fireworks, the start of the year is the ideal time for some thoughtful reflection on your marketing strategy.

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Happy Holidays from Expedia Media Solutions

The holiday season is a time of reflection, and as we look back over the past year, we are humbled by the wonderful partners we have had the pleasure of working with as 2016 was the year for exciting innovation and creativity. We thank our partners for being open to push the boundaries of digital marketing with us. Our bets paid off, and our partnerships were recognized by the best in the industry with numerous industry awards granted for these campaigns in 2016.  Even more importantly, we have built lasting and impactful relationships and driven proven results for our partners’ businesses.

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   Noah Tratt, Global Senior Vice President Posted on 12/22/16 10:15 AM

 


 

Topics: Audience

Tnooz Webinar Recording: The Traveler’s Path to Purchase

If you missed our webinar with Tnooz on the Traveler’s Path to Purchase – you’re in luck. You can download the webinar and listen here.

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Three Ways to Influence the American Traveler’s Path to Purchase

For online travel shoppers, the purchase journey is complex. From the inspiration, research and consideration phases to the booking phase, the process may include many twists and turns while navigating online travel information, OTA, hotel and airline sites, and more. With an understanding of the intricate online booking journey, brands can connect with travelers and influence their purchases.

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Snapshot of the Canadian Traveler

The digital audience in Canada may be smaller than that in the UK and U.S., but Canadian consumers are highly engaged. Collectively, they spend 148 billion minutes per month interacting with digital content, and 70% are consuming digital travel content.

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Snapshot of the American Traveler

Travel is a large — and growing — sector in the United States. In 2015 alone, American travelers logged 1.7 billion trips for leisure purposes, according to the U.S. Travel Association. We know Americans are traveling, but we also wanted to know how they are consuming digital travel content, what influences their travel decisions, and how marketers can best reach and influence them.

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The Motivations of European Travelers from Generation Z to Baby Boomers

People of all ages experience and enjoy travel—it’s not one size fits all. Each generation—from Generation Z to Boomers—has its own set of unique preferences, from what type of content attracts them,...Read more

Experiences Drive Australians’ Travel Habits

Shedding light on Australians’ travel habits is the new study commissioned by Expedia,  What the findings show is that the average Australian...Read more

Don’t Miss Our Insights Forum at the DMAI Annual Convention

We are looking forward to participating at the Destination Marketing Association International (DMAI) Annual Convention, taking place July 11-14 in Montreal, Canada, as the presenters of the first...Read more

Wrapping Up a Great Week at U.S. Travel Association’s IPW

Every year we are thrilled to be part of IPW, one of U.S. Travel Association’s (USTA) largest events focused on driving international visitation to the United States. We were busy at the show this...Read more

Travelocity’s Roaming Gnome Explores Peru with LATAM Airlines

LATAM Airlines, which operates flights to and from Latin America, was looking to secure their position as the trusted airline for South American travel. Though they have flight routes all over Latin...Read more